AWARENESS, PERCEPTION AND CONSTRAINTS IN IMPLEMENTING COPRA AND TURMERIC TRADE UNDER UNIFIED MARKET PLATFORM
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Date
2016-10-26
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
Agricultural marketing system in India is characterized by various problems like
insufficient marketing infrastructure, malpractices in marketing system, non-transparent
price discovery mechanism, lack of market information, etc. Unified Market Platform
(UMP) trade is implemented in 2014 for copra and turmeric marketing in Tiptur and
Chamarajanagara APMCs of Karnataka. In this context the present study is an effort to
analyze the awareness, perception and constraints in implementing copra and turmeric
under UMP trade in Tiptur and Chamarajanagara APMCs. A sample of 30 farmers, 10
traders and 10 commission agents totaling 50 samples were selected from each APMC.
Tiptur has highest number of UMP registered stakeholders among the markets selected.
About 73 per cent of copra farmers were aware of UMP trade, whereas it was 86 per cent
in the case of turmeric farmers. The preference to UMP trade was significantly influenced
by area under crop, education level and price received. It was found that with the
inception of UMP trade, the arrivals had almost doubled in Tiptur and Chamarajanagara
districts. Increase in market competition, transparency in tender declaration and updated
information about the prices were the advantages to the stakeholders under UMP. Delay
in marketing process and lack of awareness on market fees were the major problems
faced by the stakeholders. Infrastructure for quality assaying facility is needed to for
better functioning of UMP trade both at market and village level.