INVESTORS’ PERCEPTIONS TOWARDS MUTUAL FUNDS: A CASE STUDY OF DISTRICT SOLAN IN HIMACHAL PRADESH
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Date
2019-07
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UHF,NAUNI
Abstract
ABSTRACT
The study is conducted to know the requirement of the investors in consideration of
their investment in mutual funds. It is apparent from the study that banks and advertisement
have played important role in making the investors aware regarding the mutual funds. It was
found that returns, diversification and tax benefits are most favored features by the investors
of mutual funds, and AMCs should focus on designing products which specifically cater to
these features. The most preference of the investors are the fixed deposit because they feel it
is the safest and returns are fixed and not having fear of losing the money. A part from these
found that investors are facing problems in selecting mutual funds as an investment option
because of share market uncertainties and risk associated with it so investors avoid the
investing in mutual funds. The study found that some of the respondents do not have the
knowledge about the investment scheme. It is suggested that investment broker should
explain the investment schemes to the investors in a simplified manner so that they have
knowledge about terms and the risk and return associated with the investment. To keep the
interest of the investors in mutual funds the companies should attract the investors to invest in
mutual funds so for that companies should bring such plans which are having very low risk.
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