Marketing Management in Farmers' Commodity Interest Groups - A Case in Maharashtra
| dc.contributor.advisor | Balachandra K. Naik | |
| dc.contributor.author | Mundada Yash Jugalikishor | |
| dc.date.accessioned | 2016-11-11T14:09:29Z | |
| dc.date.available | 2016-11-11T14:09:29Z | |
| dc.date.issued | 2011 | |
| dc.description.abstract | A Farmers’ Commodity Interest Group (FCIG) is a self managed, independent group of farmers with shared goal and interest. The need of the hour is to explore the enterprising ability of the Indian farmers and their ways of working in team, utilization of available resources and effective management of the respective groups. The study was carried out in Vidarbha and Khandesh regions of Maharashtra and tabular analysis different business performance ratios were employed to analyse the data. The study revealed that, line type of organizational structure was seen in FCIGKatol, Warud and Kalameshwar, while in FCIG-Rawer line and staff type of structure was observed. When cost involved in pooling of commodity is concerned, it was found that, FCIG-Katol incurred 2.50 lakhs, FCIG-Warud, Kalameshwar and Rawer incurred 2.21 lakhs, 63,200 and 47,500, respectively. The total cost of value addition in FCIG-Katol, Warud, Kalameshwar and Rawer was 8.33 lakhs, 9.13 laks, 3.41 lakhs and 5.50 lakhs, respectively. When it comes to marketing activities, farmers’ meeting and exhibitions were carried out in less number and the costs incurred in marketing of commodities were 4,472.50, 4,717.81, 4,615.10 and 3,715.70 per tonne, respectively for the FCIGs considered. The total cost of business in the above FCIGs was of the order of 19,975.20, 24,027.89, 23,394.84 and 38,217.37 per tonne. The net returns after deducting all the expenses found to be 50,849.80, 48,472.11, 52,440.16 and 46,781.63 per tonne respectively. Socioeconomic status of the farmer, high cost transportation and proximity to market were the major problems encountered by the farmer members of the FCIGs. As the FCIGs are free of tax, the farmers who are not part of any farmers’ association can involve themselves in such profitable organizations to improve their income level and standard of living. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/85129 | |
| dc.publisher | UAS, Dharwad | en_US |
| dc.research.problem | Marketing Management in Farmers' Commodity Interest Groups - A Case in Maharashtra | en_US |
| dc.sub | Agribusiness Management | en_US |
| dc.these.type | M.Sc | |
| dc.title | Marketing Management in Farmers' Commodity Interest Groups - A Case in Maharashtra | en_US |
| dc.type | Thesis | en_US |