Agribusiness Appraisal of Chrysanthemum (Dendranthema grandiflora) in North Karnataka
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Date
2017-06
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University of Agricultural Science, Dharwad
Abstract
Present study was conducted in the major chrysanthemum growing districts (Haveri, Dharwad and Gadag) of north Karnataka during 2016-17 at the University of Agricultural Sciences, Dharwad. For the study, 90 farmers and 45 market intermediaries were selected randomly. Primary data were collected through pre-tested and well structured schedules. Secondary data for 15 years period from 2000-01 to 2014-15 was collected. The study analyzed growth in area, production and productivity, cost and returns, resource use efficiency, marketing channels, price spread and problems in production and marketing. Compound annual growth rate, tabular analysis and Cobb-Douglas production function were employed as analytical tools.
The area and production under chrysanthemum in Karnataka increased at the rate of 4.02 and 3.94 per cent per annum respectively but productivity decreased at the rate of 0.19 per cent per annum. The highest proportion of male labour was required for preparatory tillage (32.32 %). A large amount of female labour was used for harvesting of flowers (41.19 %), planting (32.20 %) and weeding (15.13 %). Major quantity of chrysanthemum flower was sold through producer-commission agent cum wholesaler-retailer-consumer (Channel-II) in the selected districts of the study area. Commission and transportation charges were major items of marketing cost and producer share in consumer’s rupee was more in producer-retailer-consumer (Channel-I) in all the districts. In Gadag district producer share in consumer’s rupee was more in Channel-II (58.33 %). Per hectare cost of cultivation and gross returns of flower was 91,382 and 2,47,683, respectively. Cultivation of chrysanthemum flower provided assured return of 1,56,301 per ha even after recovering the fixed and variable costs. Pests and diseases, commission charges and fluctuation in market prices were major problems faced by growers.