CHOICE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN REFERENCE TO ONLINE SHOPPING OF ELECTRONIC PRODUCTS
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Date
2021-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UHF,NAUNI
Abstract
Abstract
The concerned study is mainly focused upon the consumer buying behaviour in reference to
the online purchase of electronic products. The study has identified the main determinants
that affect a consumer’s behaviour while shopping online. In order to increase the demand
further it would identify the key factors affecting the buying pattern on account of the
responses gathered from the participating online shoppers. Further it would also highlight
various constraints and problem associated with the online shopping and also it intended to
seek the consumer opinion on improving the online buying experience by finding out what
factors keep consumers from buying online. It also aimed to find out the impact of marketing
tools in determining the buying behaviour of consumers. Questionnaires were distributed to
120 participants and the responses were henceforth gathered and analyzed. Thus, this study
brings out various insight of consumer in reference to buying behaviour on the basis of using
various online platforms for the purchase of electronic goods.