AWARENESS, ATTITUDE AND USAGE STUDY FOR MAHADHAN BENSULF AND MAHADHAN SHAKTI IN PUNE DISTRICT
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Date
2000
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Mahatma Phule Krishi Vidyapeeth, Rahuri.
Abstract
The present investigation was intended to depict the picture of
behavior of farmers while purchasing Bensulf and Shakti in Khed and
Ambegaon tahsils of Pune district. The study was conducted with a view
to assess the market potential for sulphur and micronutrients, to study
the awareness about the product, to study the adoption level of the
farmers and to study results of field demonstration plot.
In all 200 farmers were selected from Khed and Ambegaon tahsils
of Pune district for study. Simple arithmetic tools like frequency and
percentages were used. For showing relationship between dependent and
independent variables Chi-square test was used. The data were related to
agricultural year 1999-2000. The finding of study showed that there was very large available
market potential for Bensulf (975.55 tonnes) and micronutrient (1003.96
tonnes). Market share can be increased by effective marketing. Sixty per
cent respondent farmers were not aware about the Bensulf while 77 per
cent farmers were not aware about the Shakti. Only 10 per cent farmers
were using Bensulf and eight per cent farmers were using Shakti. Only
5 per cent Bensulf user farmers were found using 100 per cent
recommended dose, while no farmer was found using 100 per cent
recommended dose of Shakti. Farmers were getting good results of
Bensulf.
The study therefore suggests that, company should provide small
trial packs(l Kg. or 2 Kg.), campaining in interior villages, bold names of
Bensulf and Shakti on wall painting, dealers training, arrange small
farmer rallies, field day and radio advertising, are essential for the effective
marketing.
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