COMMUNICATION PATTERNS AND EFFECTIVENESS OF PROFESSIONALS PERFORMING LINKING ROLES IN A RESEARCH DISSEMINATION ORGANIZATION
| dc.contributor.advisor | ROGERS, EVERETT M | |
| dc.contributor.author | JAIN, NEML CHAND | |
| dc.date.accessioned | 2019-03-25T07:24:21Z | |
| dc.date.available | 2019-03-25T07:24:21Z | |
| dc.date.issued | 1970 | |
| dc.description.abstract | The present dissertation consists of two parts: (1) a conceptual framework for studying communication patterns of linkers involved in the process of research dissemination and utilization, and (2) an empirical study of the relationship between communication patterns and effectiveness of some professionals performing Unking roles within a research dissemination organization, an organization designed to facilitate the dissemination and utilization of research results. The Conceptual Framework The main objective of the framework suggested in the present dissertation was to provide a perspective or frame of reference that could facilitate both theoretical and empirical analysis of communication patterns of linkers involved in the process of research utilization. Research utilization is the process by which research results are communicated to, and adopted by, the clients. The three social systems involved in the process of research utilization are research system, Unking system, and client system. The term communication pattern is used to include those communication behaviors of an Individual, dyad, group, or social system that are systematic or exhibit some form of regularity (as opposed to randomness). The two useful levels of analysis for studying communication patterns are the individual level and the dyadic level. At the individual level of analysis, nine categories of communication patterns are formulated. At the dyadic level, the framework suggests six different categories of communication patterns. The categories of communication patterns relevant for studying the communication behavior of linkers are: communication patterns dealing with (1) information Input behavior of linkers, (2) Information-processing behavior of linkers, (3) Information output behavior of linkers, (4) communication between linkers and researchers, (5) communication between linkers and clients, and (6) communication among linkers. The framework concludes with some examples of concepts and research questions (underlying each of the six categories of communication patterns) that are relevant for studying communication patterns of linkers. T h e Empirical Study The empirical study reported in the present dissertation was designed to test eight hypotheses about the relationship between the communication patterns and peer-evaluated effectiveness of linkers working in a research dissemination organization, the Michigan Cooperative E x tension Service. Eight communication pattern variables hypothesized to be positively related with the c o m m o n dependent variable of peerevaluated effectiveness are: (1) Information Input amount, (2) information Input diversity, (3) peer-communication amount, (4) peercommunlcatlon diversity, (5) linker network centrality, (6) opinion leadership, (7) Information output amount, and (8) information output diversity. The field survey design was used In the present study. The sample consisted of fifty specialized linkers (or Extension Specialists) selected from seven academic departments of the Michigan State University. Most of the data was collected from Individual specialists by personal Interviews supplemented with s ome pretested and structured Interview schedules and self-administered instruments. The data about the biographical Information and the Information output activities of the specialists were collected from organizational records. Partial correlation technique was used to control statistically the effect of four variables—age, organizational status, professional experience, and project leadership, on the hypothesized relationships. Of the eight hypotheses in the study, four were supported by our data. The communication pattern variables positively correlated with the peer-evaluated effectiveness of linkers (at the .05 level of significance) are (1) peer-communication diversity, (2) linker network centrality, (3) opinion leadership, and (4) Information output diversity. The other four communication pattern variables, Information input amount, information input diversity, peer-communication amount, and Information output amount, vere not found to be significantly related to the peer-evaluated effectiveness of linkers. One general observation from our findings is that the communication pattern variables dealing with the ’diversity" aspect of linkers' communication behavior tend to be more often correlated with the effectiveness of linkers than are the variables dealing with the "amount" aspect of linkers1 communication behavior. | en_US |
| dc.identifier.citation | No . of references 60 | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810099232 | |
| dc.keywords | THEORETICAL BACK GROUND , OBJECTIVES OF THE PROJECT, HYPOTHESES AND RATIONALE, OPE-RATIONALIZATION OF VARIABLES, RELIABILITY OF MEASUREMENT | en_US |
| dc.language.iso | en | en_US |
| dc.pages | 179p. | en_US |
| dc.publisher | UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BANGALORE | en_US |
| dc.research.problem | COMMUNICATION PATTERNS AND EFFECTIVENESS OF PROFESSIONALS PERFORMING LINKING ROLES IN A RESEARCH DISSEMINATION ORGANIZATION | en_US |
| dc.sub | Electronics and Communication Engineering | en_US |
| dc.subject | null | en_US |
| dc.theme | COMMUNICATION PATTERNS AND EFFECTIVENESS OF PROFESSIONALS PERFORMING LINKING ROLES IN A RESEARCH DISSEMINATION ORGANIZATION | en_US |
| dc.these.type | Ph.D | en_US |
| dc.title | COMMUNICATION PATTERNS AND EFFECTIVENESS OF PROFESSIONALS PERFORMING LINKING ROLES IN A RESEARCH DISSEMINATION ORGANIZATION | en_US |
| dc.type | Thesis | en_US |