Current status of boutiques in Dehradun and development of garment designs based on their product line
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Date
2020-12
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G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand)
Abstract
A boutique is a specialty store with a special interest customer. Since, 1960s anyone opening a shop dealing with women's wear has called it a boutique. But the closest approximation to the original definition is- an independently owned small fashion store selling original clothes and or accessories not available in the mass market. They rely on both garments manufactured in the own firm and ready to wear manufacturers but they do not purchase mass-produced and may have customized clothes. The present study was planned to help the proprietors of boutiques/ those willing to start their own enterprise or planning to work for a boutique. It will also provide different designs to break the monotony of the designs available in the present boutiques. It was done in two phases- survey, designing and construction of garments. Dehradun was purposively selected as the locale because of its easy accessibility by the researcher and being the largest, most populous and capital city of Uttarakhand. The survey was conducted in 45 registered boutiques to collect the information regarding the set-up, functioning, different departments and product line of the boutiques in Dehradun. It included interaction between the researcher and the respondents i.e. proprietors and employees to gather information through a self structured questionnaire cum interview schedule. The information gathered from each boutique was organized, tabulated and statistically analyzed. Total five different outfits were selected for the construction based on the product line in the maximum number of boutiques which included gown, one-piece dress, ready to wear saree, kurta with pants and lehenga-choli. A total of 25 sketches were prepared by hand which included five different designs of each outfit. After evaluation, one design from each type of outfit which scored the highest score/ rank was selected for the construction. Color selection was done by developing each designs using CAD Adobe Illustrator in five different colors according to fashion color trend forecasting for Spring/ Summer 2020. Finally, five different outfits were stitched by the researcher to see the overall appearance, cost and ease in manufacturing of the garments. Assessment of constructed garments was done on different parameters using a five point scale by the proprietors of 30 boutiques of Dehradun.