CHILLI IN GVALUE CHAIN ANALYSIS OF UNTUR DISTRICT OF ANDHRA PRADESH
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Date
2022-03-16
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Abstract
The study was conducted in Pedanandhipadu Mandal of Guntur district with the objective of analyzing the value chain of chilli in Guntur district. The primary data for the study was collected from 90 respondents which included farmers (30), commission agents (10), wholesalers (10), processors (05), exporters (05), and consumers (30). The secondary data was obtained from the FAOSTAT and INDIASTAT database. The analytical tools employed to conduct the study were descriptive statistics, value chain analysis and Garrett's ranking. The important stakeholders in the value chain of chilli in the Guntur district were input suppliers, chilli growers, commission agents, wholesalers, processors, exporters, and consumers. Nearly 43.33 percent of the chilli growers preferred to sell chilli through Agricultural Market Committees. Teja and Byadagi chilli varieties were most preferred by the processors since they mix these two varieties to
bring out the chilli powder which has a good demand in the local markets as well as outside the state. The degree of the value addition for dry chilli was highest at the exporter level (10%). In case of chilli powder, the value addition at the processors level was highest (20.81%). The study revealed that there is a good scope for value addition since there is a good demand for value-added products. Hence, the government needs to take up the initiatives in strengthening the value chain of chilli. Exploring new markets, promoting value-added products by the exporters will certainly help in strengthening the chilli value chain.
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