A DETAILED STUDY ON MARKETING AND DISTRIBUTION OF POTASH FERTILISER OF IPL IN PURI DISTRICT, ODISHA” WITH REFERENCE TO INDIAN POTASH LIMITED, IPL, BHUBNESWAR
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Date
2014
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Central Library, OUAT
Abstract
This study provides an overview of the current market situation in the fertilizer industry. In particular, it examines global trends in production, consumption, trade, and prices, with special emphasis given to the level of concentration of the industry at both the global and the country level. A graphical analysis is conducted at the end of the study to formally examine the relationship between fertilizer prices and market concentration. The results of the study indicate that the fertilizer industry is a global market with high levels of concentration and increasing trade. The top five countries control more than 50 percent of the world’s production capacity for all major fertilizer products. There is also a high level of concentration at the country level among the major producing countries. The high and increasing levels of trade in the industry are evident from the higher dependence of several regions on imported fertilizer. International fertilizer prices have also shown an upward trend in recent years. Finally, the analysis provides some evidence that potash prices tend to be higher in less competitive markets. It appears that despite the high levels of concentration in the industry, prices are even higher in further concentrated markets due to the apparent greater market power enjoyed by a couple of firms.