CONSUMER BEHAVIOUR FOR DRY FRUITS IN BANGALORE CITY
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Date
2014-07-10
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University of Agricultural Sciences, Bangalore
Abstract
Today the consumption of dry fruits is gaining importance particularly in urban areas. The important dry fruits consumed are Dates, Almonds, Raisins, Cashews, Figs, Apricots, Walnuts etc. These are referred to as "conventional" or "traditional" dry fruits. Dry fruits are consumed either as snack food or as a breakfast, ready-to-eat snacks and desserts. This study conducted in Bangalore city attempted to assess the consumer behaviour for dry fruits. A total of 90 respondents belonging to different age and income groups were selected for study. The data regarding the consumer awareness and preference for dry fruits in Bangalore city was collected by a pre-tested schedule. The study has revealed that 64 per cent of the consumers were aware of dry fruits brands. Among the consumers’ preference, the highest was for Dates, followed by Almonds and Cashews. The consumers on an average consumed 818 grams of Dates per month, followed by Almond (529 grams). The frequency of consumption of dry fruits was highest in the case of Dates (20 days per month). More than 58 per cent of the consumers preferred branded dry fruits and the remaining 42per cent preferred unbranded dry fruits. Among the consumers, the important factors influencing purchasing of dry fruits are health, taste and quality. Morning was the most preferred time for consumption of dry fruits. Two thirds of consumers have been consuming dry fruits for more than 5 years. The consumers’ satisfaction was highest in the case of Pistachio (85.14%), followed by Dates (75.29%).
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