Production and Marketing of Watermelon in Haveri District, Karnataka – an Economic Analysis

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Date
2015-06
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University of Agricultural Science, Dharwad
Abstract
In Haveri district, where the study has been conducted Watermelon is being grown on commercial scale. The area under Watermelon in the district is 1671 ha and production is 45173 tonnes during 2011-12. The present study covers the production and marketing of watermelon and identifies the problems faced by the watermelon cultivator in its cultivation and marketing. It envisages suggesting possible corrective measure to bring about the desired improvement in production and marketing of water melon. The present study was taken up with overall objective of enquiring into economics of production and marketing of Watermelon in Haveri district. Study found that the total labour employed in watermelon production was about 41 man days of human labour per ha in watermelon production seeds were used at the rate of 1.26 kgs per hectare of land. The net return per hectare of watermelon cultivation obtained by the sample farmers was Rs. 153953 and also indicated that the obtained BC ratio was 3.66. Resource use efficiency concerned elasticity of production of human labour and chemical fertilizers was positive (0.008) and negative (0.65) with 5 per cent level of significance respectively. Channel-I: Producer -commission agent cum wholesaler retailer- consumer was most commonly used (76%) by the sample water melon growers. channel-I the farmers could realize 67.21 per cent of the consumer price with a net price of Rs. 7520 per ton. The rest 72.20 per cent was comprised of marketing cost and profit margin of the intermediaries. Majority of the watermelon growers 69.16 in the study area expressed the problem of incidence of diseases and pests which needs to be addressed effectively. About 100 per cent of farmers opinioned that there was lack of support price in market.
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