EXAMINING THE BEHAVIOURAL INTENTIONS OF YOUNG INDIAN CONSUMERS TOWARDS ONLINE SHOPPING
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Date
2021-11
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Publisher
UHF,NAUNI
Abstract
Abstract
The research work focuses on that how online shopping is the best and easy solution for busy life in today's world. The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. The research work shows that how consumers shop online to save time and available varieties of products and services. How both young male and female consumers have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the product most. They acquire online shopping information from websites especially from the social network and purchase apparels, accessories mostly through cash on delivery method of payment. This research work was conducted over 125 respondents of Shimla and Solan district of Himachal Pradesh and all the data was collected through well defined questionnaire. This research work shows that what are the advantages & disadvantages of shopping, overview of online shopping in India, sources of online shopping information, preferences for product/services, factors for liking and disliking online shopping and how the overall online shopping satisfaction is mixed among these young Indian consumers and what more new additions can be done to make their online shopping more likeable