A RESEARCH STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ORGANIC FOOD PRODUCTS
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Date
2021-12
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Publisher
UHF,NAUNI
Abstract
ABSTRACT
The present study has been conducted to study the key elements of consumer buying
behavior pertained to organic food products, the source of information affecting the consumer
buying behavior for organic food products. The significant factors affecting the buying
behavior pattern in reference to organic food products and the relationship of socio-economic
variables in respect to the consumer buying behavior for organic food products. The area of
present study has been the Mirzapur division of Uttar Pradesh. The data has be collected
from 160 respondent with the help of structured questionnaire. The finding showed that most
of the respondents check for organic certification logos on package before buying. The
finding also revealed that relative’s friends and online media are the largest source of
information affecting the consumer behavior for organic food products. It is concluded that
there is a potential in Mirzapur to increase organic food consumption although consumers
have a limited knowledge and understanding of organic food most of them hold positive
attitude towards organic foods.