Consumer behaviour of tourists for agri-products in Meghalaya
| dc.contributor.advisor | Feroze, S. M. | |
| dc.contributor.author | Krishna, Kunchum Suresh | |
| dc.date.accessioned | 2023-11-15T15:27:47Z | |
| dc.date.available | 2023-11-15T15:27:47Z | |
| dc.date.issued | 2018-07 | |
| dc.description.abstract | Meghalaya, a famous hill station received 61.62 per cent of the total tourist inflow in the North Eastern (NE) states in 2015. The state is also known for fruits viz., pineapple, khasi mandarin and banana which are organically produced. These fruits along with other agri-products, which are highly preferred by the tourists, are sold at different tourist spots and along the NH-6. Tourism linked food marketing in the state generates opportunities for the farmers in direct marketing of their products as well as it provides income and employment opportunities to the stall owners and vendors.Consumers now increasingly demand specific attributes while purchasing agricultural products. Hence, the present study was conducted in Meghalaya to study the consumer preferences, identify the personal traits influencing preference and estimate the willingness to pay (WTP) for agri-products. A total of 220 tourists were personally interviewed at 44 stalls located at different tourist spots and along the NH-6. To find out the factors influencing consumer preference for different agricultural products binary Probit Models were used. Factor analysis was performed to group the similar personal traits that affect the preferences. Tobit Models were used to find out the factors affecting consumers’ WTP. The results revealed that the tourists preferred pineapple the most among different agri-products available at the stall or with the vendors. Local pickle products were mostly preferred by the tourists from NE states. Taste and freshness were perceived to be the important product attributes that influenced the consumer preferences. Factor analysis clubbed the consumers’ personal traits into three factors related to health and environment concern, marketing mix and food safety. WTP was highest in case of pineapple, followed by orange, bamboo pickle, banana and chilli pickle. Hence, fruits like pineapple and orange which are produced organically in the state have good potential to fetch high prices as they are preferred by the health concerned tourists. Organic labelling may be an added feature to be adhered in future. | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810201218 | |
| dc.pages | 79p. | |
| dc.publisher | College of Post Graduate Studies in Agricultural Sciences, Central Agricultural University , Imphal | |
| dc.sub | Agricultural Economics | |
| dc.theme | Academic Research | |
| dc.these.type | M.Sc | |
| dc.title | Consumer behaviour of tourists for agri-products in Meghalaya | |
| dc.type | Thesis |