A STUDY ON ICT INITIATIVE IN AGRICULTURE THROUGH KISAN MOBILE ADVISORY SERVICES BY KVK IN BILASPUR DISTRICT OF CHHATTISGARH
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Date
2020
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Indira Gandhi Krishi Vishwavidyalaya, Raipur (C.G.)
Abstract
The study was conducted in Bilaspur district of Chhattisgarh State of India. 4 blocks namely Bilha, Masturi ,Takhatpur and Pendra were selected purposively out of total 7 blocks in the Bilaspur district, Total 120 respondents were selected randomly for the study from the list of beneficiaries of respective block available at KVK headquarters. Data was collected with the help of a semi structured interview schedule.
Major findings of the research were as follow: higher percentage of respondents belonged to middle age i.e. 36 to 50 years old, with most of them having education up to higher secondary, and mostly engaged in agriculture as their main occupation, also agriculture was the subsidiary occupation of most of the sampled respondents. The source of income for most of the respondents was agriculture only and slightly less percentage than the farmers were having land holding of size 1.1 to 2 hectare. The cropping pattern for most of the respondents was rice-fallow-fallow cropping pattern practicing in an area of 117.05 ha. Pertaining to the annual income, the results revealed that higher percentage of respondents were earning income in between Rs.50001-100000. With regards to contact with extension agent, rural agriculture extension officer was mostly contacted by the respondents on regular term, on the other hand per cent respondents have contacted cooperative agent sometime and large section of the respondents never approached the assistant fisheries officer. The results on overall contact with extension agent revealed that three- fourth of the sample respondents were having medium contact with extension agent. Mass media utilization pattern of the respondents showed that respondents were regularly using mobile, whereas overall utilization of mass media showed that maximum percentage of the respondents were lying in the medium category. The result on economic motivation revealed that the higher percentage of the respondents was belonging to medium economic motivation category. The analysis on innovative proneness in the study area revealed that maximum respondents were falling under the medium innovative proneness category. The analysis on overall cosmopoliteness showed that more than two-third of the sampled respondents was medium cosmopolite in nature.
The analysis on timeliness and understanding of the message revealed that majority of the respondents accepted that messages never reached after the time and more than three- fourth of the respondents agreed that it never happened that they don’t understand messages. Majority of the respondents agreed that the subject area value addition to be not useful. Majority of the respondents have medium overall usefulness. The result pertaining to need of KMAS revealed that majority of the sampled respondents found information on insect management most needful i.e. higher number of respondents considered the insect management as most needful area. Most of the messages were send for the discipline of agronomy (crop production). Correlation analysis showed that, contact with extension agent, Mass Media utilization, Timing of message and Understanding of message have positively and highly significant with Usefulness of KMAS while Education, Annual income, cosmopolitness and Innovative proneness have positive and significant with Usefulness of KMAS. The constraint analysis in the study area showed that more than half number of respondents was facing the problem of understanding the technical words. The analysis on suggestions recommended by the farmers showed that maximum number of respondents desired the message to be served in local language.
Description
A STUDY ON ICT INITIATIVE IN AGRICULTURE THROUGH KISAN MOBILE ADVISORY SERVICES BY KVK IN BILASPUR DISTRICT OF CHHATTISGARH