CONSUMERS’ INTENTION AND ATTITUDE TOWARDS ONLINE SHOPPING OF FRESH VEGETABLES AND FRUITS IN SELECTED DISTRICTS OF TAMIL NADU

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dc.contributor.advisorRahul Dhiman
dc.contributor.authorSALINI R
dc.date.accessioned2024-06-27T15:41:42Z
dc.date.available2024-06-27T15:41:42Z
dc.date.issued2023-08-22
dc.description.abstractThe present study focuses on Consumers’ Intention and Attitude towards Online Shopping of Fresh Vegetables and Fruits in selected districts of Tamil Nadu. Exploratory cum descriptive design was adopted in the study. Coimbatore district of Tamil Nadu state was selected purposely for the study. A total of 100 respondents were constituted as a sample for the survey. The study examined the awareness of the consumers on online shopping of fresh vegetables and fruits, which will help businesses and researchers understand the current state of the market, identify barriers to adoption and develop effective strategies to promote and enhance the online shopping experience for fresh produce. The study shows how socioeconomic and demographic factors, including age, gender, education, income, employment status and family type influence consumers’ preferences for online shopping of fresh vegetables and fruits. The findings reveal that individuals within the age range of 25-50 years, females, those with higher income levels and individuals with higher educational qualifications exhibit a stronger inclination to choose online stores for purchasing fresh vegetables and fruits compared to other respondents. The main findings of the study indicated that free home delivery was the most valued factor considered by consumers for making online purchases. In addition, it was found that the majority of the respondents showed a negative attitude towards online shopping of fresh vegetables and fruits.
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810211056
dc.keywordsFRESH VEGETABLES AND FRUITS
dc.keywordsCONSUMERS’ INTENTION AND ATTITUDE TOWARDS ONLINE SHOPPING OF FRESH VEGETABLES AND FRUITS IN SELECTED DISTRICTS OF TAMIL NADU
dc.language.isoEnglish
dc.pages48+v
dc.publisherUHF Nauni
dc.subAgricultural Business Management
dc.themeConsumers’ Intention and Attitude towards Online Shopping of Fresh Vegetables and Fruits in Selected Districts of Tamil Nadu
dc.these.typeM.B.A.
dc.titleCONSUMERS’ INTENTION AND ATTITUDE TOWARDS ONLINE SHOPPING OF FRESH VEGETABLES AND FRUITS IN SELECTED DISTRICTS OF TAMIL NADU
dc.typeThesis
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