MANAGEMENT OF BROILER INDUSTRY - "A CASE OF BELLARY DISTRICT "
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Date
2001-08-08
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK BANGALORE
Abstract
Animal husbandry is an integral part of agriculture in India. Poultry
production in India made rapid progress during last two decades, by 1991 it
has gone upto 250 million from mere 4 million in 1971. India now ranks 18"ยป in
broiler production in the world. Kamataka state contributes about 6 per cent to
the total poultry production in India.
The overall objectives were to study the financial management. Inventory
management, marketing management and management practices followed in
broiler industry. There were totally 14 broiler farms operating in the study area.
All the 14 farms were selected for the study with out looking into the population
and 5 wholesalers and 10 retailers were randomly selected. The data was
collected through personal interview method for the year 1998-99. The
techniques of tabular analysis, financial feasibility analysis and financial ratio
analysis were employed.
The results showed that the total investment and total costs per bind
increased with the increase in the farm size but total cost per kg live weight
decreased with the increase in the farm size, while the net returns increased
with the increase in farm size.
Large broiler farms recorded higher value of Net present value. Internal
rate of returns. Benefit cost ratio and Pay back period was less. Various
financial test ratios like solvency. Liquidity, profitability and turn over ratios
were worked out to ascertain the business performance of broiler farms.
Four different channels were identified in marketing of live broilers. The
share of producer in consumer's rupee was highest in channel 111 (Producer -
Hotel/ Bar) followed by channel 11 (Producer - Retailer - Consumer) and channel
1 (Producer - Wholesaler - Retailer - Consumer). Two patterns for purchasing
feed was observed in the study area. Purchasing of feed through pattern 1 (Feed
mixing units-Broiler farms) was more economical than patterns 11 (Retailers-
Broiler farms).
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