SOCIAL MEDIA INFLUENCE ON LIVING STYLES OF RURAL AND URBAN ADOLESCENTS: A COMPARATIVE STUDY
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Date
2022-08-18
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guntur
Abstract
Adolescence is a period where the adolescents are in probe of social identify and feel enthusiastic in creating their own brand image among their peer group or community. In this progress social media stood as a tool or weapon for them in showcasing all the skills, abilities, interest and sharing owns ideas and also providing an opportunity to become an icon of the youth. Now-days social media with advanced features and with fastest network is attracting every age group specially adolescents, and reaching out every corner of the world no matter rural or urban. When we got to recall the past days the only means to exhibit one’s talents was giving performance in which they are fascinated but today with advanced technology and modernization, social media is providing scope to enhance their way of living as a benchmark.
The current research is about social media influence on living styles of adolescents of rural and urban adolescents- a comparative study which is carried out in Visakhapatnam district of Andhra Pradesh. Current research was planned based on Ex-post facto research design. Systematic random sampling method, used to select 240 samples of boys and girls of age group 13-19 years. Out of which 120 were from rural and 120 from urban areas. The independent variable of the study were age, gender, class of study, type of family,
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socio-economic status, academic performance and social media usage. Dependent variable of the study was life style of the adolescents. The personal information of the selected sample was collected through general information schedule. The data related to life style of adolescents was collected through a standardized scale developed by S.K.Bawa and Sumanpreet Kaur which consists of six dimensions i.e. health, academic, career, trend, social and family oriented life style. The social media usage was assessed by using a questionnaire developed by Savita Gupta and Liqaqat Bashir which comprised of 19 items in statement form.
The data on general profile of the respondents revealed that majority of them were of age group 17-19 years. Most of them were from nuclear families and more than half of them belonged to upper lower and less than half of them were from lower middle class of socio-economic status. The academic performance of the adolescents who secured I and II class were less than half of the participants and very few were ranked distinction. It was found that the usage of social media in both rural and urban adolescents was said to have above average level and average level of usage while very few were in high level and low level social media usage.
The present study focused on understanding the association between social media usage and life style of rural and urban adolescents. The outcome of the present study showed that, among the all dimensions trend is most influential dimension and highly significantly positively related with social media usage by rural participants, whereas in urban scenario health is significantly positively related with social media usage. The study also revealed the difference between usage of social media among boys and girls in rural locality but not in urban locality. Boys were found to be involved more in using of social media than girls. With regard to the life style status of adolescents significant difference based on gender was found in urban scenario, girls were having better life style status as compared to boys but the variation was not found in rural adolescents.
With regard to locality, non significant difference was observed in social media usage as well as life style status. The advanced technologies in digital media are influencing youngsters more than other age groups. The study could be a reference for parents and adolescents to known the life changing facet of social media and to know how to balance the practice of media usage for a better life. Awareness programs for youth,
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parents and teachers can be helpful to monitor over addiction of social media and electronic gadgets.
Description
SOCIAL MEDIA INFLUENCE ON LIVING STYLES OF RURAL AND URBAN ADOLESCENTS: A COMPARATIVE STUDY