PERCEPTION OF STAKEHOLDERS ABOUT THE SEX SORTED SEMEN TECHNOLOGY AS A MEANS OF DAIRY DEVELOPMENT –A STUDY IN ANDHRA PRADESH
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Date
2022-04
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SRI VENKATESWARA VETERINARY UNIVERSITY TIRUPATI - 517 502. (A.P.) INDIA
Abstract
An ex-post facto research design was adopted for the present study conducted
in the state of Andhra Pradesh. Today, India is the world's largest producer of milk, with
22 per cent of global production which is mainly due to adoption of innovative
technologies that are being diffused for adoption by the farmers through different
channels. In recent past, the advanced reproductive technology i.e., sex sorted semen
technology was diffusing at appreciable rate throughout India as its benefits were visible
over the years in other countries. The study about diffusion of sex sorted semen
technology and its attributes and consequences could help to further understand the
dynamics of the status of farmers’ technology adoption. Keeping this in view, the present
study entitled “Perception of Stakeholders about the sex sorted semen technology as
a means of dairy development –A Study in Andhra Pradesh” has been taken up.
The present study was undertaken in all the three administrative zones of the
state of Andhra Pradesh. A total of 120 veterinarians and 69 dairy farmers were selected
through random sampling technique. The data was collected through interview from the
dairy farmers, whereas questionnaire was administered to veterinarians in both printed
and digital forms (Google Forms). Appropriate statistical procedures like frequency,
percentage, mean and standard deviation were employed to analyze and interpret the data.
The salient features of the study are as follows.
Nearly three-fourth (69.57%) of the dairy farmers were in middle age group
and majority were male (89.95%). Nearly one-third of the dairy farmers were with
intermediate education. Majority of the dairy farmers (57.97%) belonged to Open
Category (OC) and three-fourth had medium level of experience. About half of the dairy
farmers had medium dairy herd size and were with medium level of milk production. The
annual dairy income of the farmers in the study area was at medium level and majority of
the dairy farmers (84.05%) didn’t receive trainings in the area of advanced reproductive
technologies. The frequently used information sources were progressive farmers and
extension worker/veterinarian among the various personal localite channels and personal
cosmopolite channels, respectively. Whereas, the frequently used impersonal
cosmopolite information sources were newspaper. Majority of the dairy farmers were
found with medium level of innovativeness and knowledge.
Most of the veterinarians studied belonged to old age and three-fourth of the
veterinarians were male. Majority of the field veterinarians (57.50%) were with
graduation only. More than half (54.17%) of the field veterinarians were Veterinary
Assistant Surgeons followed by Assistant Directors. About half of the veterinarians were
working in Veterinary Dispensaries followed by 42.50 and 07.50 per cent working in the
Area Veterinary Hospital and others (DLDA), respectively. Most of the veterinarians
(43.33%) had medium level of work experience and almost two thirds of the veterinarians
didn’t undergo any training on sex sorted semen technology. More than half of the
veterinarians (70.00%) had medium level of knowledge.
About two-third of the dairy farmers (69.57 %) had medium level of perception
towards sex sorted semen technology in terms of its attributes which include relative
advantage, compatibility, complexity, trialability, observability and predictability. About
three-fourth of the veterinarians (76.67%) had medium level of perception towards sex
sorted semen technology in terms of its consequences and suitability to dairy farmers.
The study reveals that innovations which are compatible and in accordance
with farmers’ situations will be adopted following its diffusion. Consequences and
suitability also need to be taken care of while diffusing any innovation among the farming
community.
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