BUSINESS PERFORMANCE ANALYSIS OF FRUIT PROCESSING – A CASE OF PAIYUR FRUIT PRODUCTS Pvt. Ltd. IN KRISHNAGIRI DISTRICT OF TAMIL NADU
| dc.contributor.advisor | Gracy, C. P. | |
| dc.contributor.author | ASHOKA, N. | |
| dc.date.accessioned | 2017-06-20T04:53:08Z | |
| dc.date.available | 2017-06-20T04:53:08Z | |
| dc.date.issued | 2009-07-15 | |
| dc.description.abstract | Food Processing Industry has enormous significance for India's economic development because of its vital linkages and synergies with industry and agriculture. While India has an abundant supply of food, the food processing industry is still nascent. This study focuses on the performance of fruit processing unit in Tamil Nadu. The data from management records, balance sheets, profit & loss account and trading account were obtained for a period of 9 years. The major seasonal fruits like mango, guava, tomato and pineapple are processed. The procurement model adopted by the unit is unique where in mango (Alphonso and Totapuri) is directly sourced from growers located in three districts namely Krishnagiri, Dharmapuri and Salem. The company makes advance payments at the beginning of the season and the final settlement by way of open cheque to the mango suppliers so as to facilitate easy transaction. Further, the firm sells finished product (mango pulp) to eight major corporate directly which avoids middleman in marketing process. Firm is also involved in merchandize export through the above-mentioned buyers. The growth and business performance of the unit was accessed through financial / ratio analysis and compound annual growth rate. It could be observed that the firm registered an impressive performance with annual compound growth rates of 16.8, 15.7 and 27.00 per cent for raw mango procurement, pulp manufactured and sales of finished product (pulp) in that order. Firm is having comfortable liquidity to meet shot and long-term financial obligations. The gross profit margin has increased over the years, but net profit margin has remained constant and declined and has not increased as fast as gross profit margin, implying that the operating expenses relative to sales have been increasing over many years. Increasing expenses should be identified and controlled. The reasons attributed for the success of the firm are- direct raw mango procurement from the growers which has enhance their bonding direct marketing of mango pulp to corporates and capacity utilization by way of undertaking process on higher basis. | en_US |
| dc.identifier.other | Th-9341 | |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810021940 | |
| dc.language.iso | en | en_US |
| dc.pages | 90 | en_US |
| dc.publisher | University of Agricultural Sciences, Bangalore | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.subject | null | en_US |
| dc.theme | BUSINESS PERFORMANCE ANALYSIS OF FRUIT PROCESSING | en_US |
| dc.these.type | M.B.A | en_US |
| dc.title | BUSINESS PERFORMANCE ANALYSIS OF FRUIT PROCESSING – A CASE OF PAIYUR FRUIT PRODUCTS Pvt. Ltd. IN KRISHNAGIRI DISTRICT OF TAMIL NADU | en_US |
| dc.type | Thesis | en_US |