Effectiveness of e-booklet for apple growers: A study in Garhwal region of Uttarakhand
| dc.contributor.advisor | Sharma, Arpita | |
| dc.contributor.author | Negi, Rahul | |
| dc.date.accessioned | 2022-01-19T09:57:48Z | |
| dc.date.available | 2022-01-19T09:57:48Z | |
| dc.date.issued | 2021-11 | |
| dc.description.abstract | Horticulture sector is a major segment under the fastest growing agriculture sector. India is the second largest producer of fruits and vegetables in the World. India ranks eleventh in the World with production of about 2,326 thousand metric tonnes per annum. Uttarakhand produces 57,753.49 metric tonnes of apples per year from both the regions of the State. Majority of apple growers are categorized under medium to low socioeconomic status because of the constraints faced by them. The extension worker and farmers ratio are quite less and shows a huge information gap. As a result, there is a need for alternatives that can bridge the information gap. Today, it is ICT era there are various media available such as print and electronic which can be utilized to bridge the information gap. Out of all these media, electronic media (e-booklet) was used for this study. An ebooklet is an electronic form of a small size book, which has a paper cover and gives us information about a certain subject. It can be delivered instantly. It can be downloaded and saved on the smart phone for future reference. Hence, there is need to evaluate the effectiveness of e-booklet for apple growers was tested. The present study was conducted in the Uttarkashi district of Uttarakhand. Four villages namely Harsil, Jhala, Sukhi and Dharali were selected randomly from the Bhatwari block as it had a maximum number of apple growers. A total sample of 120 respondents was selected by PPS sampling method. Pre and post experimental research design was used for the present study. The data collection was done by using a pre-tested structured interview schedule and knowledge test were used for data collection. Statistical techniques such as percentage, arithmetic mean, standard deviation, percentage and paired t-test were used to determine the data for meaningful interpretation. The finding of the present study indicated that majority of the respondents (72.5%) belonged to middle age group, had education upto intermediate level (32.5%), had medium family size (92.5%), were in medium annual income (67%), had medium size of apple orchard (65%), had ten to thirteen year of experience in apple farming (44.16%), had medium information seeking behaviour (59.16%), had medium risk orientation (69.17%), owned mobile with internet (100%), have medium mass media exposure (65.84%). The information needs of respondents founded that all respondents (100%) needed information regarding plant protection measures. Based on information needs an e-booklet was designed. Regarding the design, name, content, utility, accuracy, clarity, readability, need-based information and overall look found most satisfactory by most respondents. At 0.01 per cent of level of significance, the mean gain in knowledge score of respondents was significantly higher in post-test than in the pre-test. It was found that the participation of apple growers was significantly effective in terms of gain in knowledge. The finding of the study will be useful to extension workers, research workers and the administrators as it provides them the sufficient knowledge about the problems of apple growers and use of mass media by apple growers and will enable them to improve their approach of working with the farmers. | en_US |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810181028 | |
| dc.keywords | e-Resources, booklets, apples, growers, Uttarakhand, information communication, farmers | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 118 | en_US |
| dc.publisher | G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand) | en_US |
| dc.research.problem | Uttarakhand | en_US |
| dc.sub | Agricultural Extension Education | en_US |
| dc.theme | e-Resources | en_US |
| dc.these.type | M.Sc | en_US |
| dc.title | Effectiveness of e-booklet for apple growers: A study in Garhwal region of Uttarakhand | en_US |
| dc.type | Thesis | en_US |