A STUDY ON ANALYSIS OF SUPPLY CHAIN MANAGEMENT OF CHILLIES IN GUNTUR REGION- A CASE STUDY OF ITC LTD.

Simple item page
dc.contributor.advisorPRABHAVATHI, Y
dc.contributor.authorANURADHA, N
dc.date.accessioned2018-05-09T03:22:45Z
dc.date.available2018-05-09T03:22:45Z
dc.date.issued2016
dc.descriptionD5304en_US
dc.description.abstractThe present study “A Study on analysis of supply chain management of chillies in Guntur region – A case study of ITC Ltd.” was mainly aimed to study the constraints in procurement and moving of chillies by the company, and to identify the factors influencing remunerating prices of Chillies to analyze the purchasing behavior of consumers, and to identify the measures to be taken in the supply chain management of chillies. Different market areas of Hyderabad were purposively selected based on the interest of company ITC Ltd. The secondary data of area, production, rainfall, market arrivals, and export demand was collected from the trusted sources like Indiastat.com was analyzed to attain the stated objectives by using simple percentage analysis Garret’s ranking techniques & functional analysis. The study revealed that, in ITC, IPM and non-IPM procurement were present, in non-IPM procurement 90% of the procurement took place through market buy and field buy was limited to 5%, only. In IPM procurement, crop protection team procure the produce from the selected farmers of IPM villages. Because of staggered chilli pickings in the villages, lack of village cooperatives and poor financial position of farmers, they were committed to sell the produce to local land lords and commission agents, which situation cramps the company to restrict filed buy to 5% only. The study revealed that, export demand was the major influencing factor on pricing behavior of chillies. Majority of the consumers were under the age group of 26-35 years and majority of the consumers was graduates. Majority of the consumers were private company employees and the monthly income level of majority of consumers was Rs.40,000/- above. Majority of the consumers heard about ITC and advertisements was the medium through which ITC was known to consumers. Major preferring brand of chilli powder was Aashirwad chilli powder, and Majority of consumers were using Aashirwad chilli powder for a period of 1-3 years. Majority of consumers were always preferring brands and 100 percent of consumers were in the habit of checking the manufacturing date and MRP. Cent percent of consumers revealed that quality was the major and retail promotion was the least affecting factors, while purchasing chilli powder. The study showed that, awareness about crop loans and pledge finance was less among producers and guidance need to be provided on the Same. The company needs to follow the advance technologies like cocoon cargo fumigation for fumigation to reduce cost. Majority of the producers required information about spice parks and the benefits of it, pesticide usage and the government subsidies on infrastructure.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810045048
dc.keywordsCHILLIESen_US
dc.language.isoen_USen_US
dc.pages88en_US
dc.publisherAcharya N.G. Ranga Agricultural Universityen_US
dc.research.problemA STUDY ON ANALYSIS OF SUPPLY CHAIN MANAGEMENT OF CHILLIES IN GUNTUR REGION- A CASE STUDY OF ITC LTD.en_US
dc.subAgricultural Business Managementen_US
dc.subjectnullen_US
dc.themeA STUDY ON ANALYSIS OF SUPPLY CHAIN MANAGEMENT OF CHILLIES IN GUNTUR REGION- A CASE STUDY OF ITC LTD.en_US
dc.these.typeM.B.A.en_US
dc.titleA STUDY ON ANALYSIS OF SUPPLY CHAIN MANAGEMENT OF CHILLIES IN GUNTUR REGION- A CASE STUDY OF ITC LTD.en_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
FINAL.pdf
Size:
1.92 MB
Format:
Adobe Portable Document Format
Description:
A STUDY ON ANALYSIS OF SUPPLY CHAIN MANAGEMENT OF CHILLIES IN GUNTUR REGION- A CASE STUDY OF ITC LTD.
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Theses