A STUDY ON PROCUREMENT OF MILK BY BALAJI DAIRY IN CHITTOOR DISTRICT OF ANDHRA PRADESH

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Date
2015
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ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, GUNTUR
Abstract
Indian dairy sector has grown substantially over the years. India ranks first among the world's milk producing nations, achieving an annual output of 137.7 million tonnes of milk during 2013-14 recording the growth of 3.5 percent. India's milk production accounts for 16 percent approximately of the world’s total output. The present project entitled ―A Study on Procurement of Milk by Balaji Dairy in Chittoor District of Andhra Pradesh‖ was taken up with the following objectives. 1. to identify and analyse the factors influencing supply of milk by farmers to Balaji dairy. 2. to study and examine the cost and returns in procurement per unit of milk. 3. to identify and analyse the factors influencing procurement of milk. 4. to suggest measures for efficient procurement of milk. The present study was under taken in Chittoor district of Andhra Pradesh in view of importance dairy farming in the district. From the district 4 villages supplying milk to Balaji Dairy were selected purposively. Fifteen farmers from each village are chosen randomly. The total sample size of the study was 60. For this study, both primary and secondary data were collected. Primary data have been collected at the village level from the milk producer households. The information on problems of procurement, price received and expenses incurred by the dairy farmers were collected. Secondary data with regard to factors influencing procurement and quantity of milk supplied were collected from the records of Balaji dairy milk collection units, statistical abstracts, journals, websites etc. The data is collected through structured schedules by interview method. The collected data were analyzed by simple statistical tools such as percentages, averages, etc. Average milk yield in the study area for cow, buffalo and crossbred cow are 12, 6-7 and 13 litres per day per animal respectively. Average supply of milk per day per respondent was upto 10 litres, 1120 litres and above 20 litres are 51.66 percent, 13.33 percent and 35 percent respectively of the total sample respondents. The total operational costs per unit of milk (1000 litres) including interest on working capital were Rs.25,80,09,993.1. The cost of raw material (milk) accounted for 31.5 percent of the total operational costs followed by interest on working capital 4.12 percent. The total fixed costs per unit of milk (1000 litres) including interest on fixed capital was Rs.40,06,82,866.4. The depreciation on machinery accounted for 42.1 percent followed by depreciation on buildings 10.2 percent.
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D5116
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