Media standardization for fruits and vegetables processing and preservation
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Date
2013
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Publisher
CCSHAU
Abstract
The present study was conducted in Haryana state. Fifty rural women from each Hisar,
Bhiwani, Sonipat and Kaithal districts were selected randomly for assessing information/media needs
of rural women regarding fruits and vegetables processing and preservation. On the basis of weighted
mean scores and ranks messages having high five ranks and four sub-messages from each selected
messages got higher rank were finally selected for media preparation. Selected messages were pickle
making, chutney: a safe and tasty food product, preparation of murabba, making squashes and drying
of fruits and vegetables. Standard procedure for development of media were followed. The
effectiveness of printed manual was assessed through several parameters. Overall weighted mean
scores revealed that accuracy, coverage, objectivity, writing style, content presentation, illustration and
compatibility was perceived to be high for all the messages. Effectiveness of Compact Disc (CD) in
terms of audio quality, video quality, presentation of message, content importance and suitability and
text was rated as high. The content validity ratio for all the attributes of CD and printed manual was
found to be significant (as per Lawshe, 1975). Inter consistency reliability for CD and printed manual
was found to be statistically significant at 5 per cent level of significance. Field applicability was also
found to be high for all the messages. The impact of CD was found to be significant for gain in
knowledge and change in attitude. The impact of CD on rural women was found to be 63.51 per cent
which is of moderate level. Occupation (r=0.451*), education (r=0.629*), income (r=0.510*), land
holding (r=0.413*), and cultivated area under fruits and vegetables (r=0.437*) had positive and
significant relationship with knowledge acquisition. Attitudinal change of rural women was found to be
positively and significantly related with occupation (r=0.196*), education (r=0.676*), income
(r=0.455*), land holding (r=0.279*), and cultivated area under fruits and vegetables (r=0.481*).
Therefore, it can be concluded that rural women who had cultivation as their major occupation,
educated, large land holding, cultivated large area under fruits and vegetables had knowledge
acquisition and favourable attitude towards fruits and vegetables processing and preservation after
exposing them through CD.
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Keywords
Fruits, Fruit vegetables, Preservation, Biological phenomena, Pickles, Vegetables, Selection, Drying, Mangoes, Packaging