A S T U D Y O N C O N S U M E R W I L L I N G N E S S T O P A Y F O R O R G A N I C F O O D P R O D U C T S : C A S E O F S H I M L A T O W N O F H I M A C H A L P
| dc.contributor.advisor | KATHURIA, KAPIL | |
| dc.contributor.author | SHARMA, PRIYANKA | |
| dc.date.accessioned | 2020-12-17T09:37:19Z | |
| dc.date.available | 2020-12-17T09:37:19Z | |
| dc.date.issued | 2020-10 | |
| dc.description.abstract | A B S T R A C T T h e p r e s e n t s t u d y o n C o n s u m e r w i l l i n g n e s s t o p a y f o r o r g a n i c f o o d p r o d u c t i n S h i m l a t o w n o f H i m a c h a l P r a d e s h c a r r i e d o u t o n 1 0 0 r e s p o n d e n t s o f S h i m l a t o w n . O r g a n i c p r o d u c t s p l a y i m p o r t a n t r o l e i n h u m a n h e a l t h , e n v i r o n m e n t h e a l t h . T h e m a i n o b j e c t i v e o f t h e s t u d y i s t o a n a l y z e t h e w i l l i n g n e s s o f c o n s u m e r t o p a y f o r o r g a n i c p r o d u c t s . T h i s s t u d y i s a l s o g o i n g t o h e l p u s t o i d e n t i f y t h e f a c t o r s t h a t a f f e c t t h e c o n s u m e r s t o p a y f o r o r g a n i c p r o d u c t s . T h e k e y o b j e c t i v e o f t h e s t u d y w a s t o i d e n t i f y t h e c o n s u m e r w i l l i n g n e s s t o w a r d s o r g a n i c p r o d u c t s i n S h i m l a t o w n . I t h a s b e e n o b s e r v e d t h a t w i l l i n g n e s s t o p a y f o r o r g a n i c p r o d u c t s w a s p o s i t i v e . C o n s u m e r s a l s o w i l l i n g t o b u y o r g a n i c p r o d u c t s , i f p r i c e o f o r g a n i c p r o d u c t s r i s e . I t h a s b e e n o b s e r v e d t h a t m o s t o f t h e p e o p l e a r e w i l l i n g t o p a y f o r o r g a n i c p r o d u c t s b u t s o m e p e o p l e a r e n o t w i l l i n g t o p a y f o r o r g a n i c p r o d u c t s b e c a u s e t h e y d o n o t t r u s t t h a t | en_US |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810156849 | |
| dc.keywords | consumer,organic product,human health | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 33+vi | en_US |
| dc.publisher | NAUNI,UHF | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.theme | consumer,organic product,human health | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | A S T U D Y O N C O N S U M E R W I L L I N G N E S S T O P A Y F O R O R G A N I C F O O D P R O D U C T S : C A S E O F S H I M L A T O W N O F H I M A C H A L P | en_US |
| dc.type | Thesis | en_US |