COMMERCIAL DOG BREEDING VENTURES OF THRISSUR AND ERNAKULAM DISTRICTS OF KERALA – A MULTI DIMENSIONAL ANALYSIS OF ECONOMIC VIABILITY AND DETERMINANTS OF PROFITABILITY
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Date
2022-03-08
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COLLEGE OF VETERINARY AND ANIMAL SCIENCES MANNUTHY, THRISSUR, KERALA VETERINARY AND ANIMAL SCIENCES UNIVERSITY
Abstract
Commercial dog breeding in Kerala is a promising venture with the potential to reduce unemployment among the youth and as a major means of livelihood. However, the empirical data on economic viability, production efficiency, and factors affecting profitability associated with this venture is lacking in the State. Under these circumstances, the present study was conducted among the commercial dog breeders of Kerala with the objective to estimate the production efficiency, economic viability, and the determinants of profitability along with the assessment of their socio personal, socio-economic profile and the level of knowledge adoption in scientific dog management practices. The study was conducted among 60 dog breeding units randomly selected from the Thrissur and
Ernakulam districts of Kerala. Scientific Scales were developed using standard techniques to assess the respondents’ knowledge and adoption in scientific dog management. The data collection was done using personal interviews with structured pre tested interview schedule, electronic surveys, e-mails, telephonic interviews, focus group discussions and secondary data such as newsletter, annual reports, official documents and other publications were also used. Data were tabulated and analysed with the help of appropriate tools by using statistical package for social sciences (SPSS) version 24.0.The results shown that all the commercial dog breeders were male, majority of them were middle-aged. Nearly half of them are graduated. Majority of them had high level of knowledge and adoption in scientifically recommended dog management practices, of which level of adoption was significantly correlated with profitability of commercial dog breeding ventures. All the commercial dog breeding ventures studied were profitable and economically viable. The variable cost formed the major portion in commercial dog breeding ventures which was 89.25 per cent of the total cost. The profitability of the venture determined by ended on the factors like years of experience for the breeder, the total number of puppies born in a year, the total number of animals kept in that year, labour cost, veterinary health care expense, and level of adoption. The research improved our understanding on economic activities and diverse practices by the commercial dog breeders, better insight to their knowledge and adoption of scientific breeding and threw light on the strategies to be dog breeders will undoubtedly have a positive impact on the success of the sector.