Development and evaluation of social and behavior change communication programme for domestic violence against women
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Date
2023
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Punjab Agricultural University
Abstract
The rise in domestic violence against women in India, especially in the pandemic and postpandemic period, is an alarming issue that needs immediate attention. The dominant explanation for this emerging trend is structural inequality, internalized patriarchy, misogyny and existence of norms that encourage violence in society. This study was conducted among ever – married female victims of domestic violence in the age group of 18 – 55 years. The objectives of the study were to conduct situational analysis on domestic violence against women in Punjab, to ascertain relationship between domestic violence and socio-personal and economic characteristics. Further, it studied the opinion of service providers in terms of prevalence of various forms of domestic violence and the constraints faced by them. In order to prevent this type of gender-based violence, a Social and Behaviour Change Communication Programme was developed, validated and evaluated for its effectiveness. The study revealed that all forms of violence prevalent among the respondents. Considering each type of violence, emotional violence topped the chart, followed by economic violence and social violence. Respondents also reported to suffer from sexual violence and physical violence. Causes like intoxication and to release stress, were the prime causes of physical violence. The main reasons of emotional violence were bad mood of family member, constant yelling and swearing on the respondent and not bringing enough dowry. No access and control over financial resources led to economic violence. Sexual assault under the influence of intoxication, victim being forced to perform sexual acts which they found degrading or humiliating were some of the reasons which led to sexual violence. A significant association was reported between domestic violence and education, age, caste, income group, type of family and type of marriage. There were multiple perpetrators such as husband, mother – in – law, father- in – law and in certain cases brother – in – law as well. Large proportion of respondents reported to take an action after the violence episode. Lesser number of respondents reported to be aware of the laws that exist for protection of rights of women pertaining to domestic violence. The social and behaviour change communication programme was developed and validated by experts and was found to be effective in substantiating the knowledge of males and females related to domestic violence against women.
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Sachdeva, Suriti (2023). Development and evaluation of social and behavior change communication programme for domestic violence against women (Unpublished Ph.D. Dissertation). Punjab Agricultural University, Ludhiana, Punjab, India.