ATTITUDE OF FARMERS TOWARDS KRISHI MAHOTSAV
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Date
2020
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DEPARTMENT OF AGRICULTURAL EXTENSION AND COMMUNICATION B. A. COLLEGE OF AGRICULTURE ANAND AGRICULTURAL UNIVERSITY ANAND
Abstract
Farming is the most important enterprise and farmers are an integral part in
the development of our country. India is self-sufficient in production but, Indian farmers
are not self-reliant. The average monthly income of farmers is far less than the income of
his non-agriculture counterpart (Ramesh, 2017). Thus, there is a need to increase and
sustain the income of farmers. Their income can be increased by increasing productivity
of land and good marketing intelligence. Scientific research has no meaning unless it
reaches the stakeholders on time and according to their needs. Extension plays an
important role in bridging the gap between the researcher and the farmer. There are many
extension approaches in our country each having its own set of drawbacks and
advantages. Government of Gujarat has introduced a proactive extension mode i.e. Krishi
Mahotsav in 2005. Krishi Mahotsav has a universal outreach covering almost all the
villages of Gujarat. It is a demand led extension approach aims to bring all the line
departments personnel to the door steps of the farmers.