A study on awareness towards rights of women consumers of Pusa block, Samastipur, Bihar
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Date
2020
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DRPCAU, Pusa
Abstract
Today, the era of advancements in science and technology anyone is facing some huge changes in all aspects of production and consumption patterns as consumer point of view. Consumers are the largest economic group and central point of economic activities. This study was mainly aimed to observed and investigate the socio-economic profile of the women, awareness towards rights, constraints faced by the respondents of a particular area. The study was conducted at Pusa block in Samastipur district of Bihar near by the Dr. Rajendra Prasad Central Agricultural University. For the purpose of the study, 60 sample size was selected purposively and 60 respondents were selected randomly. Some Personal, Demographic Variables and some Socio-Economic Variables were included as the independent variables while their awareness towards 8 different rights was taken as dependent variable for this experiment.
Data were collected with the help of a pre-designed structured interview schedule. After collection of data to analyze the correlation among them, appropriate statistical tests and tools were applied and computed i.e. chi square analysis (SPSS), hypothesis analysis, ranking & cumulative frequency.
Background profile of the respondents showed that majority of the respondents were of middle age group (58.3%), working (56.7%) and graduated (48.3%), having no occupation (46.7%), maximum (80%) were married, having joint family (66.7%) and belonged to general caste (53.3%).
Respondents having personal income (31.7%) were belongs to Rs. 50,001-1,00,000 per month and family income, 40 percent belonged to under Rs. 3,00,000 per month. Surprisingly it was found that almost all the respondents (96.6%) were not having any social participation and were aware to the mass media exposure (76.7%) while they shopping.
The study revealed that, cent percent of respondents were aware about 2 rights i.e. right to safety & right to inform. Whereas in right to safety, less no. of respondents had known about the factor i.e. seeing the product levels. On an average, majority of respondents (93.33%) were fully aware about right to choose which is based on different brands price, quality, quantity, & discount rates.
Some of the respondents were aware about right to be heard while regarding consumer court the more no. of respondents were aware. Followed by right to seek redressal, an average whole respondents fifty percentage were aware about this.
Awareness towards basic needs and healthy environments, some-how the respondents were aware. Most of the respondents were also aware about quality assurance standard marks.
The variables viz. education, occupation & caste were found to be significant relation with awareness towards rights. Mass media exposure was also found to be positive & significant relation with awareness towards rights of respondents as a consumer.
Variables viz. working status, age, marital status & family type were found non-significant relation with the awareness towards rights of respondents as a consumer. Income of the both family & personal and social participation were also found to be non-significant relation with awareness towards rights.