Supply Chain Challenges: A case study of Uttarakhand Woolen Handicraft Industry
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Date
2015-06
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International Journal of Management, IT and Engineering
Abstract
Woolen handicraft is a traditional skill practiced in hill district of Uttarakhand and has
been vertically passed on for generations. The geography of hill districts viz. high altitude,
mountainous terrain, cold climate but excellent sunshine provides ideal conditions for rearing of
animals like sheep, Angora rabbits and Pashmina goats. This creates an environment, which
permits extraction of finest quality of wool.The major advantage of woolen handicraft sector is
its enormous employment potential despite low investment of capital; however, the industry is
not geared up to tap this opportunity.In Uttarakhand, weavers produce a lot of woolen craft per
year, yet the socio economic condition of the weavers continues to be poor. The woolen carpet
business needs to address various challenges at different stages i.e. improving availability of
requisite quality and quantity of raw material, wool processing, grading, design improvement,
strengthening of marketing arrangements and mobilizing institutional finance for growth of this
industry. All these stages involve a chain of intermediaries. The present paper is an attempt to
explore the existingsupply chain scenario of the woolen handicraft sector in hill districts of
Uttarakhand. Exploratory research design was used for the study and Chamoli and Pithoragarh
district of Uttarakhand were selected purposively as they had highest production among the
districts. Primary data was collected from traders, retailers and artisans involved in the trade
through interviews and structured questionnaire. The result of the study highlights various
constraints and the issues afflicting the supply chain.
Description
Woolen handicraft is an inherited, traditional skill practiced in the
mountainous region of Uttarakhand. Uttarakhand government has identified major clusters in the
state where people have been engaged in weaving since ages. These clusters are Dunda in
Uttarkashi, Dharchula and Munsiyari in Pithoragarh, Manglore in Haridwar, Chinka in Chamoli
and Kalsi in Dehradun district (Prashant, 2008). In all these clusters artisans are engaged in
making carpets and other woolen crafts. The woolen handmade carpet industry of Uttarakhand
employs around 11000 weavers (Planning Commission, 2006). These weavers produce a lot of
woolen craft per year, yet the socio economic condition of the weavers continues to be poor.
In Uttarakhand, a separate body has been set up as Uttarakhand Handloom &
Handicraft Development Council (UHHDC). It is a registered council constituted by the
Government of Uttarakhand and acts as the apex body for the overall development and
promotion of handicrafts in the state. It aims at generating sustainable employment opportunities
by promoting specialized products for commercialization. It acts as a catalyst to encourage,
guide and organize the artisans and provide platforms to producers and buyers where they can
meet and engage in fruitful interactions.
Besides, wool banks have been set up by the Khadi and Village Industries Board (KVIB)
to provide all kinds of wool varieties required for the production of variety of products. KVIB
also encourages hand spinning by promoting use of efficient charkhas in homes.As a result,
buyers who are looking for actual handmade woolen products can find these in Uttarakhand.
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