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Chaudhary Charan Singh National Institute of Agricultural Marketing, Jaipur

Ch. Charan Singh National Institute of Agricultural Marketing (NIAM) is a premier National level Institute set up by the Government of India in August, 1988 to offer specialized training, research, education and consultancy in the field of Agricultural Marketing. NIAM is playing a vital role in expediting the reform process and availability of quality managers through its mandate. NIAM is engaged in organizing training programmes in the field of agricultural marketing and allied areas for senior and middle level officers from various line departments of State Governments, Cooperatives, Marketing Boards and Agribusiness Entrepreneurs. The institute is also playing an active role in orienting agricultural extension personnel towards agricultural marketing.

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2015 - 202028
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    Institutional PublicationsItemOpen Access
    Institutionalising COVID Period Innovations in Agricultural Marketing
    (CCS NIAM, Jaipur, 2020-07) Shekara, Chandra; Rao, V.K. Jayaraghavendra
    In COVID19, Institutionalization of Direct marketing, Innovative Farmers’ markets emerged through E-trading especially through eNAM platform. Network chain of FPOs hasstrengthened. ICAR-IIHR designed solar powered F&V vending van, tomato crush value added products, high humidity chamber, low cost ripening technologies which will penetrate in to different states and gain momentum in the post COVID19 situation.
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    BookItemOpen Access
    Linking Farmers to Market: Opportunities & Challenges
    (CCS NIAM, Jaipur, 2019-08) Chandra, Shekara; Yadav, Hema; Rao, V.K. Jayagaghavendra; Verma, Shikha
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    BookItemOpen Access
    Performance of eNAM in Rajasthan- A Case Studay
    (CCS NIAM, Jaipur, 2019-12) Kumar, Sathyendra; Pant, Satish Chandra; Chandra, Ravi Kumar
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    Institutional PublicationsItemOpen Access
    Voice of NIAM
    (CCS NIAM, Jaipur, 2019-09) Shekara P, Chandra; Yadav, Hema
    Voice of CCS NIAM is a time and cost efficient outreach tool of NIAM on e-platform to connect all its stakeholders namely Policy Makers, Administrators, Academicians, Scientist, Agripreneurs, Traders, Extension functionaries, Institutional partners on all issues related to Agricultural
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    BookItemOpen Access
    Global Good Practices in Agricultural Marketing
    (CCS NIAM, Jaipur, 2019-08) Kumar, Sunil; Shekara P, Chandra; Yadav, Hema
    CCS NIAM made an attempt to harness the attention of these young minds towards field level problems of farmers through research internship programmes. These Researchers spent one month in CCS NIAM and work with a faculty member addressing a field level problems of the farmer.
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    BookItemOpen Access
    Linking Farmers to Market: Opportunities & Challenges
    (CCS NIAM, Jaipur, 2019-08) Shekara P, Chandra; Yadav, Hema; Rao, V.K. Jayagaghavendra
    CCS NIAm made an attempt to harness the attention of these young minds towards field level problems of farmers through research internship programmes. These Researchers spent one month in CCS NIAM and work with a faculty member addressing a field level problems of the farmer.
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    JournalItemOpen Access
    Supply Chain Challenges: A case study of Uttarakhand Woolen Handicraft Industry
    (International Journal of Management, IT and Engineering, 2015-06) Dr. Pant, S. C.; Pandey, M.
    Woolen handicraft is a traditional skill practiced in hill district of Uttarakhand and has been vertically passed on for generations. The geography of hill districts viz. high altitude, mountainous terrain, cold climate but excellent sunshine provides ideal conditions for rearing of animals like sheep, Angora rabbits and Pashmina goats. This creates an environment, which permits extraction of finest quality of wool.The major advantage of woolen handicraft sector is its enormous employment potential despite low investment of capital; however, the industry is not geared up to tap this opportunity.In Uttarakhand, weavers produce a lot of woolen craft per year, yet the socio economic condition of the weavers continues to be poor. The woolen carpet business needs to address various challenges at different stages i.e. improving availability of requisite quality and quantity of raw material, wool processing, grading, design improvement, strengthening of marketing arrangements and mobilizing institutional finance for growth of this industry. All these stages involve a chain of intermediaries. The present paper is an attempt to explore the existingsupply chain scenario of the woolen handicraft sector in hill districts of Uttarakhand. Exploratory research design was used for the study and Chamoli and Pithoragarh district of Uttarakhand were selected purposively as they had highest production among the districts. Primary data was collected from traders, retailers and artisans involved in the trade through interviews and structured questionnaire. The result of the study highlights various constraints and the issues afflicting the supply chain.
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    JournalItemOpen Access
    Marketing and Branding of Organic Farming
    (Ministry of I & B, Govt. of India, New Delhi, 2019-05) Pant, S. C.; Kumar, Sathyendra
    The market of organic produce is considered as a premium market which has high standard. These standard are to be adhered to in the entire value chain of the product right from crop planning to production and post-production.
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    Institutional PublicationsItemOpen Access
    NIAM E-Bulletin
    (CCS NIAM, Jaipur, 2019-02) NIAM, CCS; Shekara, P. Chandra; Dr. Mathur, Shuchi
    Voice of CCS NIAM is a time and cost efficient outreach tool of NIAM on e-platform to connect all its stakeholders namely Policy Makers, Administrators, Academicians, Scientists, Agripreneurs, Traders, Extension functionaries, Institutional partners on all issues related to Agricultural Marketing ultimately benefiting the farmers.