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  • JournalItemOpen Access
    Supply Chain Challenges: A case study of Uttarakhand Woolen Handicraft Industry
    (International Journal of Management, IT and Engineering, 2015-06) Dr. Pant, S. C.; Pandey, M.
    Woolen handicraft is a traditional skill practiced in hill district of Uttarakhand and has been vertically passed on for generations. The geography of hill districts viz. high altitude, mountainous terrain, cold climate but excellent sunshine provides ideal conditions for rearing of animals like sheep, Angora rabbits and Pashmina goats. This creates an environment, which permits extraction of finest quality of wool.The major advantage of woolen handicraft sector is its enormous employment potential despite low investment of capital; however, the industry is not geared up to tap this opportunity.In Uttarakhand, weavers produce a lot of woolen craft per year, yet the socio economic condition of the weavers continues to be poor. The woolen carpet business needs to address various challenges at different stages i.e. improving availability of requisite quality and quantity of raw material, wool processing, grading, design improvement, strengthening of marketing arrangements and mobilizing institutional finance for growth of this industry. All these stages involve a chain of intermediaries. The present paper is an attempt to explore the existingsupply chain scenario of the woolen handicraft sector in hill districts of Uttarakhand. Exploratory research design was used for the study and Chamoli and Pithoragarh district of Uttarakhand were selected purposively as they had highest production among the districts. Primary data was collected from traders, retailers and artisans involved in the trade through interviews and structured questionnaire. The result of the study highlights various constraints and the issues afflicting the supply chain.
  • JournalItemOpen Access
    Marketing and Branding of Organic Farming
    (Ministry of I & B, Govt. of India, New Delhi, 2019-05) Pant, S. C.; Kumar, Sathyendra
    The market of organic produce is considered as a premium market which has high standard. These standard are to be adhered to in the entire value chain of the product right from crop planning to production and post-production.