WOMEN IN FOOD ENTERPRISE: A STUDY IN TUMKUR AND BANGALORE URBAN DISTRICTS
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Date
2015-11-15
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
The most common and vital enterprising activity for women
entrepreneurship development in rural and urban area is food
processing. A study was undertaken on 120 women entrepreneurs of
Tumkur and Bangalore urban districts to elicit background information
of women in food enterprise, popular products produced, processing
method adopted, assessment of nutritional composition of selected
labelled products, awareness and adoption of food safety measures. The
results revealed that, in both the districts majority of entrepreneurs
belonged to an age group of 36-50 years, with an investment of less than
Rs 50,000 and 5 to 10 years of experience in small size food enterprises.
In Tumkur and Bangalore entrepreneurs had setup their production unit
(61.7 and 73.3%) at residence and possessed FSSAI certification (31.7
and73.3%) respectively. Consumption of all the selected foods by
entrepreneurs was less than recommended levels. In Tumkur and
Bangalore majority of entrepreneurs were producing condiments (43.3
and 13.3%), papad (36.7 and 11.7%), fingermillet products (20 and 8.3%)
respectively. In Bangalore 11.7 per cent were producing instant mixes.
Tumkur entrepreneurs adopted traditional method of processing with
indigenous technology while in Bangalore entrepreneur aimed at
products concept of health and diversification due to influence of
technology. Tumkur and Bangalore entrepreneurs used local and
wholesale outlets for product marketing. Fifty per cent of Tumkur and
36.7 per cent of Bangalore entrepreneurs had not labelled the products.
Nutrient composition of labelled food products showed lower and higher
content of nutrients compared to estimated values. Majority of the
entrepreneurs expressed lack of structured market facilities as a severe
problem. All the categories of Bangalore district entrepreneurs had better
awareness and adoption. Even though adoption of food safety measures
ranked high, but adoption was less compared to awareness.
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