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Birsa Agricultural University, Ranchi

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Author: KUJUR, ANJLINA × End date: 2019 × Start date: 2013 × Type: Thesis ×
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    ThesisItemOpen Access
    Use of Mobile application for promoting hybrid paddy seeds in Hazaribagh district of Jharkhand state
    (Birsa Agricultural University, Ranchi, Jharkhand-6, 2018) KUJUR, ANJLINA; Alam, Parwaiz
    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. VNR Seeds, established in 1993 by a humble farmer Krishi Pandit Dr. Narayanbhai Chawda, is one of the leading and most trustworthy seeds company in central India. The company believes in creating a prosperous and knowledgeable farming community by sharing with fellow farmers every new breakthrough in seed technology in the form of the best quality planting material. VNR seed launched a UNNATI scheme to enhance the sales promotion in which a mobile application (Seedtrac) has been introduced. Many other seed companies like Bayer, Pioneer etc, also exist in the locality. It was felt necessary to know the status, scope and prospects of VNR Seeds Company in Jharkhand. Keeping in view a study entitled “Use of Mobile application for promoting hybrid paddy seeds in Hazaribagh district of Jharkhand state” was done under the department of CABM in Birsa Agricultural University in Kanke, Ranchi with a view to study the sales promotion practices of hybrid paddy seeds before coming of mobile application (Seedtrac). To study the intervention methods involved in Seedtrac application and to analyse the changes in sales and promotion of hybrid seeds after coming Seedtrac application. The survey was conducted in eight villages of Hazaribagh purposely, Barkagaon, Saroni, Daru, Jhumra, Barkatha, Sultana, Jharpo, and Tatijhariya. The application launched by VNR Seeds is for dealers and distributors to maintain the sales data of hybrid paddy seeds. The process of registration of Seedtrac application was done and the total number of dealers approached was 60 out of which 24 were registered dealers and 36 were unregistered. Promotional campaigns were done like distribution of gifts, Paytm vouchers and holiday packages to increase the sales through the Seedtrac application. The study further revealed that mobile application intervention is a relatively new branch of promotion, referring to the two-way promotional communication between company and dealers that takes place via mobile devices. The study shows that, after coming of the Seedtrac application there was a slight increase of 5% in the sales of hybrid paddy seeds as compared to the previous year. Due to this intervention, awareness for mobile application was seen among the dealers of Hazaribagh district.
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    ThesisItemOpen Access
    ASSESSMENT OF LOSSES OF FOOD GRAINS STORED BY FOOD CORPORATION OF INDIA (FCI) RANCHI
    (Birsa Agricultural University, Ranchi, Jharkhand-6, 2018) KUJUR, ANJLINA; Ansari, Irfan Ahmad
    Deterioration of food grains during storage is very fast when grains are exposed to high humidity and temperature resulting in loss of organic matters, weight, quality, nutritive value etc. Losses of the food grains occur due to various biotic and abiotic factors. Normal deterioration in food grains under adverse condition of storage is discoloration, sprouting, development of undesirable odour, mustiness, microbial growth, cake formation, contamination etc. The food grains storage losses were assessed for ten years period from 2008-2018.The survey was carried out to assess the food grain losses during storage in godowns of FCI, Ranchi, identify the factors responsible for losses, suggest measures to reduce these losses and for SWOT Analysis of FCI, Ranchi. Based on the survey results, it was found that the losses of food grains in the godown of all the depots were 36% in PEG-II, Nagari, 30% in ARDC, Tatisilwai, 21% in FSD, Ranchi and 13% in PEG-I, Nagari. The factors responsible for storage losses of food grains were moisture content, relative humidity, temperature, insects, pests, mites, rats, etc. The measures required to reduce storage losses are storing grain at appropriate moisture content, adoption of air tight and rat proof storage structures, aeration of grains, aeration of food grains at suitable interval and chemical treatment of food grains. Based on SWOT analysis, it was found that better storage management is required to reduce food grain losses during storage. The study concluded that there is a need of proper grains storage management system by Food Corporation of India (FCI), Ranchi to reduce food grains losses.