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Birsa Agricultural University, Ranchi

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Subject: Agricultural Business Management × Author: Ashish Kumar Yadav × End date: 2023 × Start date: 2023 × Type: Thesis × Thesis Type: M.B.A. ×
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    ThesisItemOpen Access
    STUDY ON MARKETING OF VNR HYBRID TOMATO SEEDS IN BALARAMPUR DISTRICT, CHHATTISGARH
    (Birsa Agricultural University, Ranchi, 2023) Ashish Kumar Yadav; Parwaiz Alam
    Seed is considered to be the most important component for productive agriculture. Sustained increase in agricultural production and its productivity necessarily requires continuous development of new varieties of crops and efficient system of production and supply of quality seed to farmers. The farmers’ acceptance of hybrid seeds in different regions of Chhattisgarh is a positive indication of growth of the seed industry in Chhattisgarh. Therefore, seed companies are looking in the state to open new markets to increase their share in seed sales. With enhanced productivity, hybrid tomato technology will enable farmers to get more yield from less land, it means crop diversification develop the new hybrid seeds and better quality of production coastal area. This technology will play a major role in significantly enhancing productivity of tomato in the country considering the greater scope of hybrid tomato marketing; many private companies are looking forward to enter in this market with powerful marketing strategies. The major seed companies working in Chhattisgarh state are VNR SEEDS Pvt. Ltd., Syngenta, Pan seeds, Advanta, Shivam, Kaveri, Dhanya, etc. Study is confined to market potential and market share of hybrid tomato seeds of VNR SEEDS Pvt. Ltd. in Chhattisgarh with the objectives to study on socio- economic status of hybrid tomato grower, to study the constraints faced by VNR Company in marketing of VNR hybrid tomato seeds in Balrampur district of Chhattisgarh and to find out the constraints faced by retailers in selling of VNR hybrid tomato seeds in Balrampur district of Chhattisgarh Two blocks of Balrampur district namely Shankargarh and Kusmi, were selected randomly as VNR seeds operate in the selected districts of Chhattisgarh. Altogether ten retailers were selected according to sell potential. Data were analyzed using descriptive statistics mainly frequency and percentage and presented as tables, bar chats and piechats.