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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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2012 - 20173
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Subject: Agricultural Marketing and Co-operation × End date: 2017 × Start date: 2012 ×
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Now showing 1 - 3 of 3
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    ThesisItemOpen Access
    CONSUMER PRFEFERNCE FOR PROCESSED ORGANIC FOOD PRDODUCTS- A CASE STUDY IN BENGALURU CITY
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 2017) HARSHITHA, K.R.; Shashidhara, B.M.
    Organic production is a overall system of farm management and food production that combines best environmental practices and production method using natural substance and processes. The present study analyzed the factors influencing the consumer preference for processed organic food products and the constraints in marketing of processed organic food products in Bengaluru city. The primary data was collected through pre-tested schedule from 60 consumers and 30 retailers. The data was analyzed using descriptive statistics, factor analysis and Garrett’s ranking technique. The study has clearly revealed that nutritional content, appearance, affordability, health consciousness and convenience are the important factors influencing the consumer preference for processed organic food products. Nearly 48.33 per cent of consumers are ready to pay up to 10 per cent higher price for processed organic food products. The study also revealed that 36.67 per cent of consumers preferred to consume only specific brands. Besides 30 per cent of consumers preferred to buy the same brand, even if the prices are slightly higher than other brands. The major constraints in marketing of processed organic food products as per garrett’s ranking are customers not aware of products with ranks 1st with 65.16 score, followed by side effects with 58.37 score. The other major constraints expressed by retailers was high prices, with garrett’s score of 53.26 followed by non-palatable taste with 48.4 score. It is suggested that the consumers should prefer organic food products from the point of health and nutritional value.
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    ThesisItemOpen Access
    AWARENESS, PERCEPTION AND CONSTRAINTS IN IMPLEMENTING COPRA AND TURMERIC TRADE UNDER UNIFIED MARKET PLATFORM
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 2016-10-26) DILEEP KUMAR, K. N.; Gracy, C. P
    Agricultural marketing system in India is characterized by various problems like insufficient marketing infrastructure, malpractices in marketing system, non-transparent price discovery mechanism, lack of market information, etc. Unified Market Platform (UMP) trade is implemented in 2014 for copra and turmeric marketing in Tiptur and Chamarajanagara APMCs of Karnataka. In this context the present study is an effort to analyze the awareness, perception and constraints in implementing copra and turmeric under UMP trade in Tiptur and Chamarajanagara APMCs. A sample of 30 farmers, 10 traders and 10 commission agents totaling 50 samples were selected from each APMC. Tiptur has highest number of UMP registered stakeholders among the markets selected. About 73 per cent of copra farmers were aware of UMP trade, whereas it was 86 per cent in the case of turmeric farmers. The preference to UMP trade was significantly influenced by area under crop, education level and price received. It was found that with the inception of UMP trade, the arrivals had almost doubled in Tiptur and Chamarajanagara districts. Increase in market competition, transparency in tender declaration and updated information about the prices were the advantages to the stakeholders under UMP. Delay in marketing process and lack of awareness on market fees were the major problems faced by the stakeholders. Infrastructure for quality assaying facility is needed to for better functioning of UMP trade both at market and village level.
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    ThesisItemOpen Access
    BUSINESS PERFORMANCE ANALYSIS OF SUGAR FACTORY- A STUDY OF MALAPRABHA SAHAKARI SAKKARE KARKHANE
    (University of Agricultural Sciences GKVK, Bangalore, 2012) NAGARAJ, GODIHALKAR.; JAYARAM, M. S.
    The Malaprabha Sahakari Sakkare Karkhane was established in the year 1961 in M K Hubli, Belgaum district. The objective of the study was to examine organizational structure and its impact on managerial decision, to analyze financial efficiency, profitability and constraints faced by the stake-holders. Descriptive statistics and growth rates were computed for various performance indicators. The growth in physical performance indicators like duration of crushing season was found maximum (205 days) in 2006-07 and average sugar recovery was found high (11.30%) during 2010-11. The compound growth rate of financial indicators viz., Share capital (11%), reserve funds (25%), owned funds (22%) and current assets (9%) were significant. The current ratio was greater than unity in all the years. Tests of solvency and turnover ratios were found to be better in all the years. The production cost per quintal of sugar was Rs. 2562 during 2010-11. The average sale value of by-products namely molasses, bagasse and compost were Rs. 276.85, Rs. 64.35 and Rs. 3.07 Lakhs respectively. On an average 88 per cent, 36 percent, 76 per cent and 40 per cent of respondents were satisfied with the sugarcane payment, credit facility, transportation and water facility respectively. The findings point to the fact that increasing reserve funds and crushing capacity along with co-generation of power will help to improve the performance of the factory.