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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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2020 - 202520
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Subject: Agricultural Business Management × End date: 2025 × Start date: 2020 × Thesis Type: M.B.A. ×
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Now showing 1 - 9 of 20
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    VALUE CHAIN ANALYSIS OF PINEAPPLE IN SIRSI TALUK OF UTTARAKANNADA DISTRICT
    (University of Agricultural Sciences, Bangalore, 2025-05-19) ANAND GOPAL HEGDE; M. S. Ganapathy
    Sirsi taluk in Uttar Kannada district is known for its favorable environment for cultivation of pineapple, arecanut, and many horticultural crops. Present study on mapping of value chain for pineapple and identification and estimation of value addition at different stages of value chain was carried out using primary data collected from 60 farmers and 60 market intermediaries in pineapple value chain. The results of the study revealed both area (-5.62%) and production (-4.94%) of pineapple was decreasing during 15 years of study ending 2021 in Uttar Kannada district. Farmers incurred a total cost of Rs. 2,78,776.48 and earned gross returns and net returns of Rs. 6,08,539.55 and Rs. 3,05,120, respectively from one acre of pineapple cultivation. Totally nine channels comprising of, commission agents, traders, wholesaler, retailer, and processor were identified in marketing of pineapple. Across the stages, high value addition was observed at retailer stage (75%) for pineapple juice. While, the value addition was to the extent of 40 per cent, 41.93 per cent and 55.55 per cent in production of pineapple jam, canned fruit and tid bits, respectively at processors level. The results on SWOC analysis of pineapple value chain showed that the existence of sufficient number of local processing units (83.33%) was the major strength while labour scarcity was the major weakness (91.66%). On the other hand, scope for frozen products (93.33%) was the major opportunity but high competition by global players (98.33%) was the major threat.
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    A CRITICAL ANALYSIS ON E-COMMERCE APPS OF MEAT PRODUCTS IN BENGALURU URBAN DISTRICT
    (University of Agricultural Sciences, Bangalore, 2023-03-30) RAMMURTHY, K.; Raghuprasad, K.P.
    The present study was carried out in Bengaluru urban district of Karnataka state to analyze the consumer behavior, perception and preference of meat purchasers through e-commerce apps. Descriptive analysis and Garret’s ranking were used to analyze the meat consumption behavior of 60 consumers in six selected areas of Bengaluru urban district.Most of the consumers were women working in private sector and belonged to nuclear families with average income of 4 to 8 lakhs per year. As majority of consumers got into online ordering of meat from past 6 months due to covid said that Licious was the most preferred compared to other apps. With regard to overall perception level of consumers 37 per cent of them were belonging to high perception level about e-commerce apps of meat products, whereas 43 and 20 per cent of the consumers were falling under the medium and low category of perception level respectively. Accordingly, e-purchasers, ‘High price of the product’ was first with a score (63.4) and least rank was given to ‘Lesser Area coverage or location’ with the score (39.5). The consumers expectation towards e-purchasing was also analyzed and the results showed that ‘Faster processing and delivery’ was ranked first with a score of (70.13) followed by ‘Simplicity of app and ease of ordering’ with (63.81) score and least rank to ‘More Products and varieties in it.’ with the score (30.35). In this backdrop the study could be helpful to business managers for reorienting e-commerce business of meat and other related products.
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    PRODUCTION, PRICE AND EXPORT POLICY OF ONION IN INDIA – AN EXPLORATORY ANALYSIS
    (University of Agricultural Sciences, Bangalore, 2023-03-30) SOUNDARYA, G.; ARUN, M.
    Demand for onion being uniform, its production is season bound – Rabi-70%, Kharif-30%. Heavy downpour during standing crop contracts production, leading to price surge. Minimum Export Price (MEP) has been employed by government consistently for over a decade. This study analyzes effectiveness of MEP policy, explores changes in onion production pattern across Indian states and assesses impact of MEP on Export Unit Value (EUV). This study used secondary data on month-wise export, CPI, MEP, EUV and analyzed using Compound Annual Growth Rate, Linear Regression, Seasonality Index and ARIMA – Xreg function. Productivity growth of onion (2.30%) and area expansion (2.74%) led to increased production (5.36%). Onion production is concentrated in rabi (3.72%). Top ten states with more than 85% acreage, contributes 70-80% of total onion production. Maharashtra (Rabi - 33-35%) and Karnataka (Kharif 13-18%) are key contributors. Onion prices remained higher during off seasons (September to February), while slumping in peak rabi onion harvest months (April-July) with the trend getting more prominent of late. With Xreg ARIMA coefficient value close to zero (0.5), MEP indicated a positive and statistically significant influence on CPI. It was noted that India is a major rabi exporter (9.6 lakh tonnes, 27%) of onion with the small share in kharif (2.80 lakh tonnes, 7%) and late kharif (2.63 lakh tonnes, 5%) season. The regression results revealed MEP to be directly influencing the EUV, while opposite being true about export quantity. Study observes the need for season-wise compilation of onion production statistics for a meaningful policy analysis.
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    CONSUMER PREFERENCE FOR FRUITS AND VEGETABLES FROM ORGANIZED RETAIL FORMATS - A STUDY IN BENGALURU CITY
    (University of Agricultural Sciences, Bangalore, 2023-03-02) ARUNA SHIVA, A.; Mamatha Girish
    The present study was conducted to analyse the buying behaviour, attributes preferred, and constraints faced by consumers while purchasing fruits and vegetables from organized retail formats in Bengaluru city. A total of 120 consumers were selected from four retail outlets i.e., Reliance fresh, more, Namdhari’s fresh, and MK retail through purposive random sampling. The primary data was collected using a pre-tested structured schedule and data was analysed using descriptive statistics and Garrett’s ranking technique. The results revealed that about 36 per cent of the consumers visited retail formats once a week to buy fruits and vegetables, mostly in the evening hours. The purchases made by consumers were found to be both planned and unplanned (70%). The monthly purchase of fruits and vegetables made by consumers was less than 10 kgs (63.33%) meanwhile consumers purchased less than two kgs of fruits and vegetables during a single visit. Bananas, apples, pomegranates, tomatoes, onions, and potatoes were the most commonly purchased fruits and vegetables. Consumers considered a number of factors while purchasing fruits and vegetables, including normal pricing, indigenous variety, medium size, bright colour, semi-ripe, medium storage duration, self-picking, readily available, and paper bag packing. The high price of fruits and vegetables was the major constraint followed by non-availability of fresh produce and the absence of a wide range of products. The Government may subsidize firms providing logistics services for transit of fruits and vegetables to modern retail formats, enabling them to offer fresh fruits and vegetables to consumers at lower prices.
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    ANALYSIS OF MEAT CONSUMPTION PATTERN IN BENGALURU RURAL DISTRICT
    (2023-01-21) CHARAN RAJ, M.; NARAYANASWAMY, C.
    The present study was conducted to know the consumption pattern of meat in the Bengaluru rural district. The primary data were collected from 100 meat consumers using a pre-tested and well-structured schedule and the data was analyzed using Descriptive statistics, Factor analysis and Garrett’s Ranking technique. The results revealed that chicken meat was consumed by a majority (97 %) of consumers. Around 52 per cent of respondents were aware of the availability of processed meat in the market; meat balls were preferred by the majority (88.46 %) of the respondents. It was noticed that the taste of meat was the most important factor influencing the consumption of meat. Chicken was the most preferred meat with a mean Garrett’s score of 65.06. It was noticed that curry is the most popular dish made from all kinds of meat among all families. The bulk of consumers (98 %) found butcher shops as the most convenient point of purchase. Around 59 per cent of respondents consumed non-vegetarian food at hotels and restaurants and 45.76 per cent of them do so only once in a month. The average household monthly consumption of all sorts of meat was 2.34 kg, with a monthly average expenditure of Rs. 812.33. The majority (58 %) of respondents’ meat consumption did not vary in response to changes in their income. Unhygienic conditions in the shops was the major constraint expressed by meat consumers, which ranked first with a mean Garrett’s score of 62.19.
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    BUSINESS PERFORMANCE OF FARMER PRODUCER COMPANY – A CASE OF HUNGUND HORTICULTURE FARMER PRODUCER COMPANY (HHFPC) IN BAGALKOT DISTRICT
    (2023-01-19) SAGAR, C. V.; Dr. C.P. GRACY
    The present study was conducted in Bagalkot district of Karnataka state to evaluate the business performance of the company. The primary data was collected by personal interview from the officials of HHFPC, 60 registered farmers of HHFPC and 30 consumers of Janatrupti brand. In the year 2021-22, FPC has procured various inputs such as fertilizer, pesticide registered Year on Year (YoY) growth of 11.11 per cent and 20 per cent respectively whereas seed and tarpaulin the YoY increase was 25 per cent each for the same period. In the year 2020-21, the quantity of agricultural produce such as dry chilly, pulses, onion , cereals and Soyabean purchased by the company in metric tonnes from the member farmers was 125, 600, 180 , 400 and 100 respectively with the YoY percentage of 25, 16.67, 11.11 ,12.5 and 100 respectively. About 57 per cent of the consumers had a high level of satisfaction towards the Janatrupti brand. Among liquidity ratios, the current and acid-test ratios were satisfactory. Solvency ratios were satisfactory but the debt-equity ratio was lower than the ideal norm which signifies that the HHFPC relied on their own funds rather than borrowing. The member farmer perceived Technical service and output sales as a major advantage of joining HHFPC . It is observed that the HHFPC has inadequate loan facilities and lack of storage facility. The study recommends that the government could initiate appropriate policies for extending timely institutional credit and storage facility for the benefit of FPCs.
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    VALUE CHAIN ANALYSIS OF MANGO BAR IN KAKINADA DISTRICT OF ANDHRA PRADESH
    (University of Agricultural Sciences GKVK, Bangalore, 2022-12-28) MOHANA VIJAY KAMAL MADA; Savitha., C. M.
    The present study was carried out in the Kakinada district in Andhra Pradesh to analyse the value chain of mango bar and business performance of mango bar processing units. The primary data for the study was collected from 80 respondents which included farmers (30), commission agents (5), processing units (5), wholesalers (5), retailers (5), consumers (30) and secondary data collected from the Department of Horticulture, RBK, Government official websites, etc. The results revealed that the majority of the farmers were found to be between 41 to 50 years (43.33), about 60.00 per cent of the commission agents annual income is more than 20 lakhs, three-fifths of the processors are handling more than 1000 tonnes of mangoes, more than one-third (36.67%) of the sample consumers of mango bar are under the age of 30 years. In the value chain of mango bar, value addition starts at the stage of commission agents, the maximum level of value addition occurs at the processor level due to the transformation from mango to mango bar varying forms, tastes, and year-round availability. The liquidity ratios of processing units indicate that they can meet current debt obligations but are not in place to meet immediate current liabilities. Activity ratios show that processing units should work on credit policies for successful and efficient business. Profitability ratios show that processing units must reduce expenses and increase sales. Major constraints faced by farmers, processors and wholesalers & retailers are unseasonal rainfall, fluctuations in prices of raw material cost and fluctuation in demand respectively.
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    AN ANALYSIS OF PRODUCTION AND CONSUMPTION OF MUSHROOMS IN BENGALURU DISTRICT OF KARNATAKA
    (University of Agricultural Sciences, Bangalore, 2022-12-29) ESHWAR, M; SIDDAYYA
    The present study was conducted to analyse the production, marketing and consumption of mushrooms in Bengaluru District of Karnataka. A total of 150 samples were selected, out of these, 30 growers of oyster mushroom, 30 retailers and 90 consumers of mushrooms were drawn for the study. The primary data was collected using a pre-tested structured schedule and data was analysed using descriptive statistics and Garrett’s ranking. The study revealed that 70 per cent of the growers were using grey oyster mushroom spawn for cultivation. Around 46 per cent of oyster mushroom growers received training from the Department of Horticulture, Hulimavu. Button mushroom was preferred by 62.22 per cent of the consumers and around 35 per cent of consumers used mushrooms in preparation of biriyani. Marketing channel I (Growers-Consumers) was predominant channel preferred by 76.67 per cent of growers in marketing of oyster mushroom. Producer’s share in consumer’s rupee was 92.75 per cent in channel I (Growers-Consumers) and producer’s share in consumer’s rupee was 70.83 per cent in channel II (Growers-Retailers-Consumers). Seeking employment was the most important factor influencing the production of oyster mushroom. In the consumption of mushrooms, health and nutritional benefits were the most influencing factors and in the oyster mushroom production, contamination of cropped bags was the major constraint and lower shelf life of mushroom was the major constraint in marketing and consumption of mushroom. Growers through the formation of FPOs and SHGs, can organise their marketing channels in order to reach consumers and increase profits.
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    BUSINESS PERSPECTIVE OF ROOFTOP GARDENING VENTURE IN HYDERABAD CITY
    (University of Agricultural Sciences Bangalore, 2021-09-29) VEERA KUSUMA DURGA LAKSHMI PRATHYUSHA; Gracy, C.P.
    Rooftop garden is any kind of garden cultivated on the roof of a building. With the scarcity of land in urban areas for a garden, rooftop gardens become more popular. The present study was conducted in Hyderabad city in order to document the types of rooftop gardens practiced and the factors influenced to adopt rooftop gardening and to quantify institutional support availed by the rooftop gardeners. The primary data were collected from 60 rooftop garden practitioners of Hyderabad randomly by personal interview through a pre-tested schedule. Nutritional, ornamental and integrated types of rooftop gardens were identified of which the integrated type was practiced by the majority of the respondents (53.33 %). A majority of the gardens were new (56.67 %) and had less than three years of existence. A major portion of respondents (88 %) were practicing rooftop gardening on own house. Kit A without soil supplied by the Department of Horticulture was more popular (37.5 %) compared to Kit B without soil (20.83 %). Per pot installation and maintenance of nutritional rooftop gardens cost around Rs 220 whereas, ornamental rooftop garden costs Rs 319. As a stressbuster, followed by nutritional security, ambience and hobby were the major factors influencing adoption of rooftop gardens. Product and service-based business consultancies CAGR in terms of customer base were 13.84 and 19.76 per cent, respectively. Disease and insect pest problems were the major constraints faced by the rooftop gardening practitioners