VALUE CHAIN ANALYSIS OF PINEAPPLE IN SIRSI TALUK OF UTTARAKANNADA DISTRICT
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Date
2025-05-19
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University of Agricultural Sciences, Bangalore
Abstract
Sirsi taluk in Uttar Kannada district is known for its favorable environment for cultivation of pineapple, arecanut, and many horticultural crops. Present study on mapping of value chain for pineapple and identification and estimation of value addition at different stages of value chain was carried out using primary data collected from 60 farmers and 60 market intermediaries in pineapple value chain. The results of the study revealed both area (-5.62%) and production (-4.94%) of pineapple was decreasing during 15 years of study ending 2021 in Uttar Kannada district. Farmers incurred a total cost of Rs. 2,78,776.48 and earned gross returns and net returns of Rs. 6,08,539.55 and Rs. 3,05,120, respectively from one acre of pineapple cultivation. Totally nine channels comprising of, commission agents, traders, wholesaler, retailer, and processor were identified in marketing of pineapple. Across the stages, high value addition was observed at retailer stage (75%) for pineapple juice. While, the value addition was to the extent of 40 per cent, 41.93 per cent and 55.55 per cent in production of pineapple jam, canned fruit and tid bits, respectively at processors level. The results on SWOC analysis of pineapple value chain showed that the existence of sufficient number of local processing units (83.33%) was the major strength while labour scarcity was the major weakness (91.66%). On the other hand, scope for frozen products (93.33%) was the major opportunity but high competition by global players (98.33%) was the major threat.