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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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2011 - 20133
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Subject: Agribusiness Management × End date: 2013 × Start date: 2011 ×
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    ThesisItemOpen Access
    CONSUMER PREFERENCE FOR BRANDED FMCGs IN RURAL MADHYA PRADESH – A STUDY OF REWA DISTRICT
    (University of Agricultural Sciences, GKVK, 2013-08-10) BARUNENDRA PRATAP, SINGH; VENKATA REDDY, T N
    Fast Moving Consumer Goods (FMCG) satisfies the elemental and day-today household needs. Urban India accounts for 66 per cent of total FMCG consumption. Present Study was conducted in Rewa district of Madhya Pradesh to analyze and quantify branded FMCG consumed in rural area of Rewa district, to assess the factors influencing buying behaviour of branded FMCG and to examine awareness & attitude towards branded FMCG. Data was collected from 20 retailers in FMCG and 80 consumers from two tehsils. The data was analyzed by using tabular analysis, Garret ranking, Herfindahl index and Chi-square test. Market share of different brands of biscuits, toothpastes, bathing soaps and shampoos is not concentrated. Rural consumers purchase FMCG in small quantities and preferred micropacks particularly shampoos, detergent powder and fairness cream. Rural consumers are price sensitive. Income, age, occupation, gender caste, village size,education, land holdings,product quality are major factors infuencing buying of branded FMCG. Individual member of the family deciedes purchase of brand of his choice. Advertisment was the most infulencing factor in purchase of FMCG among high income group , higher education level, higher castes, middle age and professionals, whereas retailer recommendation and word of mouth was common among low income group, lower education level, lower caste and agriculturalists. More than 2/3 of respondents are aware of different brands. Young generation below 30 years age has cent percent awarness about brands of FMCG.
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    ThesisItemOpen Access
    STUDY ON MARKETING OF FERTILIZERS IN TUNGABHADRA COMMAND AREA OF KARNATAKA
    (University of Agricultural Sciences, GKVK, 2013-07-27) BASAVARAJA, K; JAYARAM, M S
    The study on marketing of fertilizers was undertaken for the year 2012-13 in two taluks of Tungbhadra Command Area of Karnataka. Tabular analysis, compound growth rate analysis and Garret ranking tools were used to analyse the data. The findings of the study indicated that amongst all the three nutrients, usage of phosphatic fertilizers showed highest positive growth rate (12.49%) followed by Potassic fertilizers (10.37%) and nitrogen fertilizers (6.55%). In case of agencywise marketing of fertilizers, it was found that private sector had highest share followed by Karnataka State Co-operative Marketing Federation (KSCMF). With regard to agency-wise growth rate of fertilizers marketing, private sector had highest growth rate. In Tungabhadra Command Area NPK usage had positive growth rate of 8.95 per cent in 2012-13 over the year 2002-12. Many fertilizer promotion activities under taken by firms, shop hangers followed by banners and fairs are more effective in the study area. The most influential means of advertisement for sale of fertilizers was farmers meeting. Regarding problems encountered by fertilizer distributors, period of credit sales and unhealthy competition among the distributors were major constraints. These problems could be addressed in a phased manner by suitable policy measures by the government. As regards the problems encountered by farmers, poor knowledge on composition of fertilizer application followed by adulteration of fertilizers on creating artificial scarcity to pocket maximise were the major problems. Thus, there is immediate need to educate the farmers and to curb unscrupulous practices in the marketing of fertilizers.
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    ThesisItemOpen Access
    PRODUCTION TO CONSUMPTION SYSTEMS: CASE STUDY OF SWEET ORANGE CULTIVATION IN NALGONDA DISTRICT
    (ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, 2011) Venkat Reddy, K; Reddy, G.P.
    The present study entitled “Production to consumption systems: case study of sweet orange cultivation in nalgonda district” was under taken to overview the sweet oranges supply chains, to determine marketing costs, margins in different supply chains, to study the problems associated in the existing production to consumption system and to suggest suitable measures for improvement in production to consumption system of sweet oranges. The study was undertaken in Nalgonda district of Andhra Pradesh, which was purposively selected for the study as it has highest area and production under sweet oranges in the state of Andhra Pradesh. Five mandals with highest area under sweet orange were purposively selected. Following the same criterion fifteen villages, three from each mandal were selected. Combinations of purposive and random sampling techniques were used in selection of markets, market functionaries, and farmers required for the study. The data for the present study pertaining to agricultural year 2010-11. Secondary data was collected from sources like Department of Horticulture, Government of A.P, APEDA, Assistant Director of Horticulture, CMIE, and indiastat.com etc. The data for cost of cultivation, yields, marketing costs, margins at various levels of marketing were collected from farmers and market functionaries using pre-tested questionnaires. The data collected were subjected to various analytical tools apart from simple averages. Cost concepts were used to determine cost of cultivation of sweet oranges. Farm income measure like Gross income, Net income, Farm business income, Farm labour income, Farm investment income, Net present value, Benefit – cost ratio and Internal rates of returns were employed to determine returns in sweet orange cultivation Multiple linear regression analysis was carried out to identify various factors influencing profit margins under different channels. Four important marketing channels were identified in marketing of sweet oranges. Disposed the produce nearly 59.16 per cent of sweet oranges farmers in channel-I and sold 60.03 per cent of produce. This channel are preferred by farmer- producer Name of the author : K.VENKAT REDDY Title of the Project report : PRODUCTION TO CONSUMPTION SYSTEMS:CASE STUDY OF SWEET ORANGE CULTIVATION IN NALGONDA DISTRICT Degree : MASTER OF BUSINESS ADMINISTRATION Faculty : AGRICULTURE department : AGRI BUSINESS MANAGEMENT chairperson : Dr.G.P.REDDY University : ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY Year of submission : 2011 as the risk of price fluctuations is transferred to pre-harvest contractor and provide assured income to the farmer. Channel-II was the next important one through which 20.32 per cent of the sample farmers routed their produce. The produce sold through this channel was 27.49 per cent. Channel -III was the next important one through which 12.50 per cent of the sample farmers sold their produce. The produce sold through this channel was 10.00 per cent. In channel -IV only 7.50 per cent of the sample farmers disposed their produce. The produce sold through this channel was 2.42 per cent. In multiple regression analysis, results showed that out of ten variables included in the model only six variables significantly explained the variation in profit margin per tonne of sweet oranges sale.Marketing channel i.e. directly selling to retailer, wholesaler, consumer and pre harvest contractor the profit margin are influenced by area of the orchard, selling in the month of September-November, total quantity sold, total marketing cost and total variable cost found significant. The study on problems associated with marketing of sweet oranges revealed that lack of promptness in payments by traders high transportation costs during peak harvesting season, Low share of producer in consumer rupee and high costs towards commission agents revealed that these were the major problems encountered by sweet orange farmers. Further suggestions were made on the mode of channel, quality aspects, establishing cold storage and processing units and improving market intelligence for the benefit of sweet orange growers in Nalgonda district.