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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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201211
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End date: 2012 × Start date: 2012 × Thesis Type: M.B.A ×
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Now showing 1 - 9 of 11
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    ThesisItemOpen Access
    TO STUDY THE MARKET POTENTIAL OF HIGH –TECH MILKING PARLOUR SYSTEM/ MILKING SYSTEM IN MAHARASHTRA
    (Anand Agricultural University, Anand, 2012) PADULE UMESH N.; Dr. SANJIV KUMAR
    Dairy sector witnessed a spectacular growth in between 1971-1996, due to Operation Flood, an integrated cooperative dairy development programme on the proven model of Anand pattern implemented in three phases by NDDB. In 2001 India became the world leader in milk production, closely followed by the USA, with a production volume of 84 million tons. In this era of globalization there is need to increase productivity and handle the milk in professional and scientific way by means of technology. Krishna Industries has come up with various dairy equipments which help the farmers in efficient way of collection and handling of milk. Primary data
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    ThesisItemOpen Access
    DEALERS AND FARMERS SURVEY IN REFERNCE TO BIO-PRODUCTS (RUTOZ AND AURA-XL) BUSINESS AND OPPORTUNITIES FOR COROMANDEL AGRICO PVT. LTD. IN PUNJAB STATE
    (Anand Agricultural University, Anand, 2012) PRINCE ARORA; Prof. Vimal Shah
    At present bio-fertilizers are procured by State Agriculture Departments and distributed to the farmers at concessional rates. In 2008-09 almost 90% of the production and consumption of bio-fertilizer has been covered in the states like Maharashtra, Gujarat, Karnataka and Tamilnadu. Among it, highest production was in Karnataka contributing 48.74% of total production followed by Tamilnadu 18.60% of total production. In the same year out of 68,254 tons capacity, India has produced only 24,455 tons i.e. only 36% capacity utilization was realized. Surprisingly, Punjab being the most prosperous state in terms of agricultural production, has less than 0.1% share in bio-fertlizer production and consumption.
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    ThesisItemOpen Access
    STUDY OF MARKETING EFFECTIVENESS OF ZYTONIC SOIL CONDITIONER IN ANAND AND KHEDA DISTRICTS
    (Anand Agricultural University, Anand, 2012) Pawan Kumar; Prof. T.S. Shibin
    Soil physical condition is one factor that can limit crop production. Poor soil physical condition can restrict water intake into the soil and subsequent movement, plant root development and aeration of the soil. There are amending materials that claim to improve the soil physical conditions; such materials are called soil conditioners. Soil conditioner varies in both their origin and composition; it can be synthetic or naturally occurring, organic or inorganic. Zytonic is a polymer soil conditioner, inorganic in nature suitable for all type of plants. Zydex industries have taken leadership in synthesizing such product. Zydex industries originated in 1999 with production of textile chemicals entered into agri. business in Dec. 2007 and started production of liquid form of Zytonic and in June 2011 it replaced liquid form of Zytonic with powder form which can be applied to the field easily together with fertilizers. The present study entitled „Study of marketing effectiveness of Zytonic soil conditioner in Anand and Kheda districts‟ aims to achieve objectives about awareness of Zytonic soil conditioner among farmers, finding usage penetration of Zytonic soil conditioner among the farmers and to Name of student Pawan Kumar Reg. No. 04-1479-2010 Advisor Prof. T.S. Shibin Assistant Professor
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    ThesisItemOpen Access
    MARKET POTENTIAL OF NUTRITIVE VALUE ADDED ORGANIC FERTILIZER OF PRATHISTA INDUSTRIES IN BANANA FARMS IN SURAT DISTRICT
    (Anand Agricultural University, Anand, 2012) YESALE VISHAL LAXMAN; DR. K. B. VEDAMURTHY
    The study entitled “to study market potential of nutritive value added organic fertilizer of Prathista Industries in banana farms in Surat District” was taken up with the basic objectives of studying the banana productivity in the Surat district before and after use of organic fertilizer, and to study the of benefit cost analysis of using organic and inorganic fertilizer in isolation and combined form and competitor’s analysis. Prathista Industries Limited, the host organization for the study under reference, was established in the year 1996. The company is one of the Asia's largest Industrial Fermentation establishments dealing with various Microbes, Fungus for production of eco-friendly products to cater to the needs of multi segments like Pharma & Food, Animal Healthcare and Agro Bio-Technology, Organic solvents and Bio Fuel etc.
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    ThesisItemOpen Access
    “A STUDY ON CLEAN MILK PRODUCTION PRACTICES IN DAIRY FARMERS AT ANAND AND SABARKANTHA DISTRICT OF GUJARAT
    (Anand Agricultural University, Anand, 2012) SUMIT KUMAR; Dr. M.R. PRAJAPATI
    In this era of globalization and technology there is needed to increase productivity and handle the milk in professional and scientific way by means of technology. India has one of the largest populations of cattle in the world and ranks number in milk production. The country milk produced about 112.5 million tonne in 2009-10 and Gujarat state milk production is 8.8 million tonnes in the year of 2009-10. De Laval has come up with different technologies which help farmers in easy handling of dairy farm along with improvement in milk production and clean milk production at Dairy farm. Thus the study is oriented towards the adoption and awareness of clean milk production practices shared by the company to farmers. The study mainly used primary data to achieve the stipulated objectives. Two district of Gujarat namely Anand and Sabarkatha were selected as they constitute higher milk production in the Gujarat
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    ThesisItemOpen Access
    A STUDY OF FARMER AWARENESS REGARDING SHORT AND MEDIUM TERM AGRICULTURE CREDIT AND REPAYMENT PERFORMANCE IN JAIPUR AND AJMER DISTRICT OF RAJASTHAN
    (Anand Agricultural University, Anand, 2012) RAMKRISHAN SHARMA; PROF. Y.A.LAD
    Agriculture sector provides largest employment and livelihood to Indian rural people. Banks have a crucial role in development of agriculture because India is having a large population of small and marginal farmers who are resource poor. To enhance the share of institutional credit, Government of India has made it mandatory for all public, private and commercial banks to give minimum 18 % of total loan amount to priority sector and out of that minimum 75% as direct agriculture loan to the farmers. The study titled “A study of farmer awareness regarding
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    ThesisItemOpen Access
    TO STUDY MARKET POTENTIAL OF NUTRITIVE VALUE ADDED ORGANIC FERTILIZER OF PRATHISTA INDUSTRIES IN SUGARCANE FARMS IN VALSAD DISTRICT
    (Anand Agricultural University, Anand, 2012) RAHUL KUMAR; PROF. VIMAL SHAH
    The study entitled “To study market potential of nutritive value added organic fertilizer of Prathista Industries in sugarcane farms in Valsad District” was taken up with the basic objectives of studying the sugarcane productivity in the Valsad district before and after use of organic fertilizer, the study of cost benefit analysis of using organic and inorganic fertilizer in isolation and combined form and competitor’s analysis. For the study, both primary as well as secondary data were used to achieve the stipulated objectives. To achieve the objectives, a sample of 200 farmers was selected from all the zone of Valsad sugar factory of Valsad District using semi structured questionnaire.
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    ThesisItemOpen Access
    MARKET FEASIBILITY STUDY OF FEEDING SPECIFIC ANIMAL INC. IN GUJARAT
    (Anand Agricultural University, Anand, 2012) PISAL PRADIP SARJERAO; PROF. T. S. SHIBIN
    The Indian feed industry is about 35 years old. The quality standards of Indian feeds are high and up to international levels. Raw materials for feed are adequately available in India. The industries production is about 3.0 million tones. (Source: DAHD. GOI). In India, most research work on animal feeds is practical and focuses on the use of by-products, the upgrading of ingredients and the enhancing of productivity. In India 57% gap in between demand and availability of concentrate followed by 56% gap in between demand and availability of green fodder and 40% in dry fodder. (Source: Dep. Of Animal Husbandry, dairying, &fisheries, Ministry of Agri., GOI Annual report 2010-11). In the era of globalization, there is needed to increase productivity. Feeding Specific Animal Inc. has come up with organic nutritional supplement which help to increase fat content in milk along with improvement in milk production. Thus the study is oriented towards the adoption of organic nutritional supplement and hurdles faced by farmers in adoption.
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    ThesisItemOpen Access
    A STUDY ON CONSUMER PERCEPTION TOWARDS AMUL ICE-CREAM VIS-A-VIS DIFFERENT BRANDS IN ANAND AND NADIAD CITIES
    (Anand Agricultural University, Anand, 2012) Hinge Rashmi; Dr. M.R. Prajapati
    Amul is having its footstep in Ice-cream industry in India. Amul Ice Cream was launched on 10th March, 1996 in Gujarat. Ice-cream industry is having so many numbers of players like Havmor, Vadilal, Kwality walls, Mother Dairy and Others local brands having stiff competition among them. In consumer behaviour, perception refers to much more than just biological use of sense organs. It includes the way stimuli are interacted and integrated by consumers. Consumer characteristics vary from place to place. Therefore it has become challenging task for marketers to understand need, buying behaviour and perception of consumers before developing product and marketing program.