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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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  • ThesisItemOpen Access
    A STUDY ON READING BEHAVIOUR, EFFECTIVENESS AND EXTENT OF UTILIZATION OF KRUSHI-GO-VIDYA MAGAZINE AS PERCEIVED BY ITS FARMER READERS
    (AAU, Anand, 1988) BHARAD, NARENDRAKUMAR DHANJIBHAI; Trivedi, J C
    There are several methods for transmitting the agricultural research findings to the doorsteps of the cultivators. Among these , mass media like , radio , television and printed material have been considered as the important tools to convey the information to the lacs of people. Among printed material , farm magazines occupy a key position , which provide the agricultural information to the farmers. But they differ from each other in terms of quality of printing , designing, presentation of material and their usefulness. In such condition, it is very much essential to improve usefulness and effectiveness of farm magazines in order to make them more understandable, informative and popular. No systematic and scientific work has been done in this regards . Hence, keeping t h i s in view, Krushi-Go-Vidya, the oldest most regiolar as well as technical Gujarati farm magazine was selected for the study.