A STUDY ON READING BEHAVIOUR, EFFECTIVENESS AND EXTENT OF UTILIZATION OF KRUSHI-GO-VIDYA MAGAZINE AS PERCEIVED BY ITS FARMER READERS
Loading...
Date
1988
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU, Anand
Abstract
There are several methods for transmitting the agricultural research findings to the doorsteps of the cultivators. Among these , mass media like , radio , television and printed material have been considered as the important tools to convey the information to the lacs of people. Among printed material , farm magazines occupy a key position , which provide the agricultural information to the farmers. But they differ from each other in terms of quality of printing , designing, presentation of material and their usefulness. In such condition, it is very much essential to improve usefulness and effectiveness of farm magazines in order to make them more understandable, informative and popular. No systematic and scientific work has been done in this regards . Hence, keeping t h i s in view, Krushi-Go-Vidya, the oldest most regiolar as well as technical Gujarati farm magazine was selected for the study.
Description
Keywords
AGRICULTURE, EXTENSION EDUCATION, A STUDY