Thumbnail Image

Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

Browse

2019 - 201952020 - 20215
Reset filters
Subject: Others × Thesis Type: M.Sc ×
Reset filters

Search Results

Now showing 1 - 9 of 10
  • Thumbnail Image
    ThesisItemOpen Access
    SOCIAL MEDIA UTILISATION BEHAVIOUR OF FARMERS FOR SUSTAINABLE AGRICULTURE DEVELOPMENT
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Patel Pratik Kiritkumar; Dr. Vinaya Kumar, H. M.
    Social media in agriculture is a new upcoming field focusing on the empowerment to farmers for agricultural information sharing and communication. Social media includes various tools that allow interactive means of communication among people and information exchange worldwide. Social media not only enables users to connect anytime and anywhere but also provides a platform for storing information. During a crisis such as natural disasters and disease out brakes, social media can be extensively used to communicate and coordinate with other stakeholders in authorities, organizations and systems, and farming communities. Social media has quickly become the wide-ranging way of broadcasting information in various types such as video, audio, text, photographs, documents, locations and different data in different extensions. Due to high affordability, social media has become the world’s common way of communication. The acceptance of social media has increased; thus, various applications, tools, platforms, functions, and features have been evaluated. Hence the social media has to be studied to generate information about possible use in agriculture extension. Agricultural technologies can be exploited more efficiently using social media to share accurate, timely, relevant information and services through user-friendly ways to the stakeholders for sustainable agriculture development.
  • Thumbnail Image
    ThesisItemOpen Access
    FARMERS PERCEPTION ABOUT THE KRISHI JIVAN FARM MAGAZINE
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2020) Parmar Krushnpalsinh I.; Dr.Vinaya Kumar H. M.
    i “FARMERS PERCEPTION ABOUT THE KRISHI JIVAN FARM MAGAZINE” Name of Student Major Advisor Parmar Krushnpalsinh I. Dr.Vinaya Kumar H. M. INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND-388001 ABSTRACT The Indian agriculture sector is in innovation from traditional to commercial agriculture. India is the country where the half (52 per cent) of the population depending on agriculture. Modern agricultural practises and the relationship with environmental depletion is creating a problem. Some of the developmental challenges facing the Indian agriculture sector are illiteracy, weak socio-economic circumstances, lack of technological skills and understanding, limited holdings of land, modernisation leading to barren land and disasters leading to rural poverty, weather-dependent farming systems, low per capita income, underdeveloped physical infrastructure and inefficient bureaucratic procedures associated with the comparatively high cost of agricultural production. Any countries success primarily depends on research and technology growth and its productive use. New technology covering numerous areas, such as plant defence methods including biological and organic methods, new crop varieties with the desired specific norm, are being established by state agricultural universities along with other research organisations. New technologies are being established at the organisation level, but due to the lack of diffusion, farmers do not benefit from these technologies. The Gujarat State Fertilizers and Chemicals Ltd (GSFC) has regularly published Krishi Jivan Farm magazine (KJFM) in Gujarati and Hindi language.
  • Thumbnail Image
    ThesisItemOpen Access
    UTILITY PERCEPTION OF FARMERS TOWARDS M-KISAN IN BHAVNAGAR DISTRICT
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2020) Makwana Megha R.; Dr. Hemlata Saini
    Developing agriculture and rural economy is one of the most orientations of any Government. In India, the vigorous development of ICT has strongly influenced every socio-economic aspect to become the most significant motivation of the socio-economic development and poverty reduction. ICT has been creating not only opportunities but challenges to business in rural areas to narrow down the gap between sustainable growth and poverty. The potential benefit of computerizing data input and information management is well known and apparent.
  • Thumbnail Image
    ThesisItemOpen Access
    DEVELOPMENT OF SCALE TO MEASURE THE ATTITUDE OF STUDENTS TOWARDS AGRICULTURAL JOURNALISM
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2020) Patel Juliben Mahendrakumar; Dr. J. B. Patel
    India is principally an agricultural country. Sixty four per cent of the Indian population lives in villages. Fifty eight per cent of the total workforce depends on agriculture for its daily bread (FAO, 2016). Agriculture is the single largest private sector occupation in the country. To maintain this scenario of farming in India, the farmers need suitable and sustainable solutions in form of understandable information in different forms. On the other hand there is a public debate on the problem of unemployment among the graduates. Thus, in the present context of employability, choosing career intelligently is of vital importance. To provide quality information to the farmers and to overcome the employment problem of the students, agricultural graduate students should also think of the agricultural journalist as a career option. The experts involved in the development of rural and agricultural development have opinion that new generation of graduate agricultural scholars should have positivism in certain mind-set, wisdom, knowledge and skills that facilitate effective and wise use of understanding, experience and formal education. These expected qualities are helpful to be a successful, motivating and productive farm communicators or journalists. However, presently there is no research done to measure such feeling. Looking at this, present investigation was conducted to develop the scale for measuring the attitude towards agricultural journalism of graduate students of final year studying in AAU with following specific objectives.
  • Thumbnail Image
    ThesisItemOpen Access
    INCLINATION OF BANANA GROWERS TOWARDS SOIL HEALTH CARD IN ANAND DISTRICT
    (DEPARTMENT OF EXTENSION EDUCATION AND COMMUNICATION B. A. COLLEGE OF AGRICULTURE ANAND AGRICULTURAL UNIVERSITY ANAND, 2020) Mehul Prajapati; Dr. A. R. Makwan
    Banana (Musa sp.) is the second most important fruit crop in India next to Mango. Being a perennial crop its nutrient requirement is comparatively high throughout its lifespan so traditionally farmers are haphazardly applying chemical fertilizers which not only affects soil and plant health but also economic health of farmer and leads to environmental pollution. So, to improve the soil health and boost productivity it has become necessary to nurture the soil. In the wake of this, government launched Soil Health Cards (SHC) scheme. Soil test based recommendation for fertilizer use will not only increase the Banana crop production with judicious investment on fertilizer use but will also help to keep the soil productivity sustainable also. Keeping this in view, an attempt was made to study “Inclination of Banana growers towards soil health card in Anand district” with following objectives
  • Thumbnail Image
    ThesisItemOpen Access
    UTILITY PERCEPTION OF FARM TELECAST BY FARM TELEVIWERS OF BHARUCH DISTRICT
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURE UNIVERSITY ANAND, 2019) Prajapati Harshadkumar M.; Dr. A. R. Makwan
    Farm telecast plays a very important role in bringing about change in the behavior of users by putting across the useful information which leads to think in rational way in decision making for adoption of new innovation. These media have power to bring the knowledge of science and technology to the society for its transformation in desirable direction. Farm telecast is a attractive medium among the various mass communication media because of its special characteristics. Farm telecast with its inherent strength of audio-visual component has captured the imagination of the farmers.
  • Thumbnail Image
    ThesisItemOpen Access
    ATTITUDE OF SUBSCRIBER FARMERS TOWARDS KRUSHIGOVIDYA FARM MAGAZINE
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Patel Januben D.; Dr. C. P. Desai
    The development of new technology is not a major problem now-a-days in most of developing countries, but main problems which exist today are diffusion and adoption of these technologies. There are various mass contact methods that includes printed materials such as farm publications including leaflets, journals, folders, farm magazines, newspapers, bulletins etc. play a key role in promoting the latest agricultural technology to the literate farmers. Printed materials are one of the most credible sources of information related to advanced agricultural technology among the farming community. Krushigovidya farm magazine is an important leading farm magazine published in local language since May, 1948 by Anand Agricultural University, Anand. This publication covers useful information on agriculture and other fields. The Krushigovidya farm magazine provides technological knowledge to the farmers at the regular interval that has influenced their attitude towards Krushigovidya farm magazine. Considering the popularity and its utility perception in transfer of technology among farming community, it needs to be studied their level of attitude towards Krushigovidya farm magazine. Therefore, it is worthwhile to investigate different characteristics of the respondents which determine their attitude towards Krushigovidya farm magazine. Keeping this in view, the present study entitled “Attitude of Subscriber Farmers towards Krushigovidya Farm Magazine” was through essential to be undertaken with following specific objectives.
  • Thumbnail Image
    ThesisItemOpen Access
    AGRICULTURAL JOURNALISM SKILL OF POSTGRADUATE STUDENTS OF ANAND AGRICULTURAL UNIVERSITY
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Hardi J. Patel; Dr. Narendrasinh B. Chauhan
    The agricultural journalism is a specialized branch of journalism which deals with the techniques of receiving, writing, editing and reporting, offering and management processes of production of farm information through the media like newspapers, periodicals, magazines, radio, television, video, internet, animation and advertising. It also deals with timely reporting and editing of words and photography, videos and other audio, visual, audiovisual, written, animation and other modern forms of agricultural news and information. Along with many other scopes to accept as career options, agricultural graduates have enormous scopes in agricultural journalism. Worldwide a range of agricultural journalism careers support agricultural industries, organizations, government agencies and universities. Agricultural journalists can hold positions as writers, editors, photographers, broadcasters, videographers, web content developers, content managers or public relations practitioners who develop and manage public relation campaigns, agricultural blogs and other social media coordinators and technical communicators. They work for public relations or advertising firms for agricultural clients, agricultural trade magazines, associations, nonprofit organizations, businesses, industries, government agencies and universities and extension organizations or agencies. The experts involved in the development of rural and agricultural development have opinion that fresh generation of postgraduate agricultural scholars are expected to perform the duty of effective communicators or agricultural journalists along with their major duty of academic, researchers, extension, management, entrepreneurs and business because ultimately their major function is development of rural community and farmers.
  • Thumbnail Image
    ThesisItemOpen Access
    IMPACT OF KRISHIJIVAN FARM MAGAZINE IN TERMS OF GAIN IN KNOWLEDGE OF THE SUBSCRIBER FARMERS
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Dhaval Nagariya; Dr. Mahesh R. Patel
    The farm magazine is one of the important media to disseminate agricultural information to the farming community. “Krishijivan farm magazine” is being published regularly Since 1968, GSFC is publishing a monthly agriculture magazine ‘Krishijivan’ in Gujarati language, with the main aim to disseminate and to popularize the scientific methods of agriculture in farming community.