AGRICULTURAL JOURNALISM SKILL OF POSTGRADUATE STUDENTS OF ANAND AGRICULTURAL UNIVERSITY
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Date
2019
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Publisher
INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND
Abstract
The agricultural journalism is a specialized branch of journalism which deals with the
techniques of receiving, writing, editing and reporting, offering and management
processes of production of farm information through the media like newspapers,
periodicals, magazines, radio, television, video, internet, animation and advertising. It
also deals with timely reporting and editing of words and photography, videos and
other audio, visual, audiovisual, written, animation and other modern forms of
agricultural news and information. Along with many other scopes to accept as career
options, agricultural graduates have enormous scopes in agricultural journalism.
Worldwide a range of agricultural journalism careers support agricultural industries,
organizations, government agencies and universities. Agricultural journalists can hold
positions as writers, editors, photographers, broadcasters, videographers, web content
developers, content managers or public relations practitioners who develop and
manage public relation campaigns, agricultural blogs and other social media
coordinators and technical communicators. They work for public relations or
advertising firms for agricultural clients, agricultural trade magazines, associations,
nonprofit organizations, businesses, industries, government agencies and universities
and extension organizations or agencies. The experts involved in the development of
rural and agricultural development have opinion that fresh generation of postgraduate
agricultural scholars are expected to perform the duty of effective communicators or
agricultural journalists along with their major duty of academic, researchers,
extension, management, entrepreneurs and business because ultimately their major
function is development of rural community and farmers.