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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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20195
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Subject: Others × End date: 2019 × Start date: 2010 × Type: Thesis × Thesis Type: M.Sc ×
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Now showing 1 - 5 of 5
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    ThesisItemOpen Access
    UTILITY PERCEPTION OF FARM TELECAST BY FARM TELEVIWERS OF BHARUCH DISTRICT
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURE UNIVERSITY ANAND, 2019) Prajapati Harshadkumar M.; Dr. A. R. Makwan
    Farm telecast plays a very important role in bringing about change in the behavior of users by putting across the useful information which leads to think in rational way in decision making for adoption of new innovation. These media have power to bring the knowledge of science and technology to the society for its transformation in desirable direction. Farm telecast is a attractive medium among the various mass communication media because of its special characteristics. Farm telecast with its inherent strength of audio-visual component has captured the imagination of the farmers.
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    ThesisItemOpen Access
    ATTITUDE OF SUBSCRIBER FARMERS TOWARDS KRUSHIGOVIDYA FARM MAGAZINE
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Patel Januben D.; Dr. C. P. Desai
    The development of new technology is not a major problem now-a-days in most of developing countries, but main problems which exist today are diffusion and adoption of these technologies. There are various mass contact methods that includes printed materials such as farm publications including leaflets, journals, folders, farm magazines, newspapers, bulletins etc. play a key role in promoting the latest agricultural technology to the literate farmers. Printed materials are one of the most credible sources of information related to advanced agricultural technology among the farming community. Krushigovidya farm magazine is an important leading farm magazine published in local language since May, 1948 by Anand Agricultural University, Anand. This publication covers useful information on agriculture and other fields. The Krushigovidya farm magazine provides technological knowledge to the farmers at the regular interval that has influenced their attitude towards Krushigovidya farm magazine. Considering the popularity and its utility perception in transfer of technology among farming community, it needs to be studied their level of attitude towards Krushigovidya farm magazine. Therefore, it is worthwhile to investigate different characteristics of the respondents which determine their attitude towards Krushigovidya farm magazine. Keeping this in view, the present study entitled “Attitude of Subscriber Farmers towards Krushigovidya Farm Magazine” was through essential to be undertaken with following specific objectives.
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    ThesisItemOpen Access
    AGRICULTURAL JOURNALISM SKILL OF POSTGRADUATE STUDENTS OF ANAND AGRICULTURAL UNIVERSITY
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Hardi J. Patel; Dr. Narendrasinh B. Chauhan
    The agricultural journalism is a specialized branch of journalism which deals with the techniques of receiving, writing, editing and reporting, offering and management processes of production of farm information through the media like newspapers, periodicals, magazines, radio, television, video, internet, animation and advertising. It also deals with timely reporting and editing of words and photography, videos and other audio, visual, audiovisual, written, animation and other modern forms of agricultural news and information. Along with many other scopes to accept as career options, agricultural graduates have enormous scopes in agricultural journalism. Worldwide a range of agricultural journalism careers support agricultural industries, organizations, government agencies and universities. Agricultural journalists can hold positions as writers, editors, photographers, broadcasters, videographers, web content developers, content managers or public relations practitioners who develop and manage public relation campaigns, agricultural blogs and other social media coordinators and technical communicators. They work for public relations or advertising firms for agricultural clients, agricultural trade magazines, associations, nonprofit organizations, businesses, industries, government agencies and universities and extension organizations or agencies. The experts involved in the development of rural and agricultural development have opinion that fresh generation of postgraduate agricultural scholars are expected to perform the duty of effective communicators or agricultural journalists along with their major duty of academic, researchers, extension, management, entrepreneurs and business because ultimately their major function is development of rural community and farmers.
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    ThesisItemOpen Access
    IMPACT OF KRISHIJIVAN FARM MAGAZINE IN TERMS OF GAIN IN KNOWLEDGE OF THE SUBSCRIBER FARMERS
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Dhaval Nagariya; Dr. Mahesh R. Patel
    The farm magazine is one of the important media to disseminate agricultural information to the farming community. “Krishijivan farm magazine” is being published regularly Since 1968, GSFC is publishing a monthly agriculture magazine ‘Krishijivan’ in Gujarati language, with the main aim to disseminate and to popularize the scientific methods of agriculture in farming community.
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    ThesisItemOpen Access
    ATTITUDE OF EXTENSION FUNCTIONARIES TOWARDS i-KHEDUT PORTAL
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Thakor Chandansinh; Dr. H. B. Patel
    Agriculture plays an essential role in the process of economic development of developing countries like India. Besides providing food to the nation, agriculture contributes to the market of industrial goods and earns foreign exchange. Agricultural development is an integral part of overall economic development. In spite of this, it is also an important feature of agriculture that is to be noted that the growth of other sectors and the overall economy depends on the performance of agriculture to a considerable extent.