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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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  • ThesisItemOpen Access
    AGRICULTURAL JOURNALISM SKILL OF POSTGRADUATE STUDENTS OF ANAND AGRICULTURAL UNIVERSITY
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2019) Hardi J. Patel; Dr. Narendrasinh B. Chauhan
    The agricultural journalism is a specialized branch of journalism which deals with the techniques of receiving, writing, editing and reporting, offering and management processes of production of farm information through the media like newspapers, periodicals, magazines, radio, television, video, internet, animation and advertising. It also deals with timely reporting and editing of words and photography, videos and other audio, visual, audiovisual, written, animation and other modern forms of agricultural news and information. Along with many other scopes to accept as career options, agricultural graduates have enormous scopes in agricultural journalism. Worldwide a range of agricultural journalism careers support agricultural industries, organizations, government agencies and universities. Agricultural journalists can hold positions as writers, editors, photographers, broadcasters, videographers, web content developers, content managers or public relations practitioners who develop and manage public relation campaigns, agricultural blogs and other social media coordinators and technical communicators. They work for public relations or advertising firms for agricultural clients, agricultural trade magazines, associations, nonprofit organizations, businesses, industries, government agencies and universities and extension organizations or agencies. The experts involved in the development of rural and agricultural development have opinion that fresh generation of postgraduate agricultural scholars are expected to perform the duty of effective communicators or agricultural journalists along with their major duty of academic, researchers, extension, management, entrepreneurs and business because ultimately their major function is development of rural community and farmers.