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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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  • ThesisItemOpen Access
    STUDY OF DEALERS’ SATISFACTION LEVEL AND BRAND PERCEPTION OF MAJOR TRACTOR BRANDS IN CENTRAL AND NORTHERN GUJARAT”
    (Anand Agricultural University, Anand, 2013) BHANUPRIYA CHOYAL; DR. R. S. PUNDIR
    Mechanisation has an important role to play in Indian agriculture. Given the low levels of mechanization in Indian farming, there is high scope to improve level of mechanization. The fast changing economic environment globally as also locally has a strong bearing on the perception of the customers, dealers and other stakeholders in any industry including tractor industry. Scanty of literature is available to understand the dynamic changes in tractor industry with focus on market