STUDY OF DEALERS’ SATISFACTION LEVEL AND BRAND PERCEPTION OF MAJOR TRACTOR BRANDS IN CENTRAL AND NORTHERN GUJARAT”
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Date
2013
Authors
Journal Title
Journal ISSN
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Publisher
Anand Agricultural University, Anand
Abstract
Mechanisation has an important role to play in Indian agriculture. Given
the low levels of mechanization in Indian farming, there is high scope to
improve level of mechanization. The fast changing economic
environment globally as also locally has a strong bearing on the
perception of the customers, dealers and other stakeholders in any
industry including tractor industry. Scanty of literature is available to
understand the dynamic changes in tractor industry with focus on market
Description
Keywords
Agri Business Management, Study