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Subject: Agricultural Extension Education × Author: Bisht, Kamini × End date: 2009 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    An in-depth study of Farm-School-on-AIR programme produced by GBPUA&T, Pantnagar on scientific cultivation of sugarcane
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2005-06) Bisht, Kamini; Singh, A.K.
    With the significant advances in farming technologies, speedy dissemination of those innovations become inevitable to reflect their fruitful effects in the farm front. As a result „farm and Home‟ unit of AIR started „Farm-School-on-AIR‟ programme for effective dissemination of evolving new farm technologies. The success of developmental programme like „FSA‟ depends on the audience participation and their feedback towards the programme. It is, therefore, of interest to any development communicator to know what happens to farm broadcast information at the farmer‟s end. Keeping this in view the present study was carried out on the registered farmers of FSA programme on scientific cultivation of sugarcane, which is being broadcast from AIR, Rampur. The data was collected with the help of structured mailed questionnaire. The findings of the study indicates that majority of respondents were of young age, belonged to OBC category, had joint families, medium educational level, medium size of land holding, had farming as the main occupation with medium mass media exposure. Further the study reveals that most of the respondents considered FSA as credible source of information and they had a favourable attitude towards FSA programme. The audience activity indicates the effectiveness of programme. The audience activity of the FSA programme listeners was found to be at medium level. The study shows that majority of the FSA programme listeners were satisfied with the different aspects of FSA programme like language, voice, day, duration, time and style of presentation etc. However a majority of the respondents found that the speed of delivering lessons was fast. Thus, they suggested that the lectures should be delivered at a slower pace and simple language and local terms should be used in the programme.